Category Archives: City Planning

Eye-tracking Architecture at Ux+Design/2019 Conference

Come see pictures of eye-tracked buildings in Boston and Somerville at the Urban Experience and Design (Ux+Design/2019) Conference at Tufts next week. Find out what really draws people in and how our brain’s set-up to take in its surroundings. You’ll see … Continue reading

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‘The Postcard Test’ in Copenhagen + beyond

If you want to know which buildings attract people in cities—head to the postcard rack. The postcard above is from Copenhagen by Danish illustrator, Martin Schwartz, who’s created a series that capture “the soul of a city in a single … Continue reading

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A Trip to Tahoe: Walking the California/Nevada Divide

When I asked the concierge for directions to cafes and shops, he told me to walk three blocks to the traffic lights, then turn right to California or left to Nevada. “You’ll see the difference,” he said. Indeed. Little did … Continue reading

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Our 2018 Art+Science Photo Contest

We’re thrilled to announce our grant from the Acton-Boxborough Cultural Council (ABCC) for a unique art + science study of two Massachusetts towns. This study uses photography, biometric tools and new findings in neuroscience to show how our unconscious behaviors govern … Continue reading

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If You Want To See How People ‘See’ Boston City Hall – Eye Track it!

Piazza del Campo in Siena, Italy and Boston’s City Hall Plaza are often cited as the best and worst of what architecture can be. The Italian piazza with its crenelated city hall and tightly-aligned buildings has invited public gathering and … Continue reading

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Park Benches Where No One Sits

If the goal of the bench is socialization, safety, scenery and shelter, why do these benches face busy streets, blank walls and parking lots? Continue reading

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Eye Tracking Architecture: a Pilot Study at the IHCD

In our pilot study at the Institute for Human Centered Design (IHCD), we used eye-tracking technology to understand how people respond to the built environment. Thirty-three test volunteers, aged 18 to 80, viewed more than 60 images of elevations and … Continue reading

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