Category Archives: Eye Tracking

Empathy in Design: Measuring the Impact of Biophilia

Is home your happy place? Does it make you feel warm and welcome? Now that a pandemic has turned our homes into multipurpose spaces that double as offices, gyms, schools, playgrounds and safe havens from a virus, feelings matter more than … Continue reading

Posted in Architecture, Biology, Design, Eye Tracking, Health, People-centric Design | Tagged | Leave a comment

Why Buildings Need ‘Eyes’

As a social species, we are built to see eyes, so we look for them all the time — everywhere — without conscious awareness or control. When we find them, they grab our attention, anchoring us in space, securing us … Continue reading

Posted in Architecture, Eye Tracking, STEM | Tagged , , | Leave a comment

Why eye-track the Mona Lisa? To see your brain at work!

Humans are pattern recognition experts. And looking at Leonardo da Vinci’s Mona Lisa (c. 1503) below, listed as the world’s most viewed painting,  is a good way to see the pattern we’re most cut out to see. It’s the face, … Continue reading

Posted in Architecture, Biology, Eye Tracking, Patterns, People-centric Design | Leave a comment

‘Ux+Design’ Conference Take-aways: Biometrics Can Tell Us a lot about Buildings …and Ourselves

A good turnout at the 1st International Urban Experience and Design (Ux+Design/2019) conference at Tufts last month, which drew architects, planners, researchers and students from around the world interested in improving the built environment and better understanding our responses to … Continue reading

Posted in Architecture, Biology, City Planning, Eye Tracking, STEM, Walkability | Tagged , , , , | 1 Comment

Eye-tracking Architecture at Ux+Design/2019 Conference

Thanks to the attendees and presenters at Ux+Design/2019, the 1st International Conference on Urban Experience and Design on April 26 at Tufts University. This conference brought together creative thinkers from around the world who are shaping ‘evidence-based’ design practices, ones … Continue reading

Posted in Architecture, City Planning, Design, Eye Tracking, People-centric Design, STEM, Walkability | Tagged , | Leave a comment

Updates to Our 2018 Art+Science Photo Contest

Our new poster shows the kind of photograph that works well with our Art + Science Photo Project and the resulting heat map.  Please take some pictures. Join the fun. Find out what really draws us in with no conscious control. We’ll … Continue reading

Posted in Architecture, Design, Eye Tracking, People-centric Design, STEM | Tagged , , | Leave a comment

Our 2018 Art+Science Photo Contest

We’re thrilled to announce our grant from the Acton-Boxborough Cultural Council (ABCC) for a unique art + science study of two Massachusetts towns. This study uses photography, biometric tools and new findings in neuroscience to show how our unconscious behaviors govern … Continue reading

Posted in Architecture, City Planning, Design, Eye Tracking, People-centric Design, STEM, Walkability | Tagged | Leave a comment