Category Archives: Eye Tracking

Study-#1 Results: Eye Tracking Public Architecture

Posted on October 2, 2022 by Genetics of Design

by Ann Sussman, RA + Hernan Rosas The results are in for Study #1: Eye Tracking Public Architecture. How do people look at these buildings? What immediately draws their eye? Do some buildings make people feel happy and others less … Continue reading →

Posted in Architecture, Biology, Design, Eye Tracking, People-centric Design | 4 Comments

Cognitive Architecture, 2nd edition, is out!

Posted on July 15, 2021 by Genetics of Design

This just in: Cognitive Architecture, 2nd edition, by Ann Sussman and Justin B. Hollander, is out! The book reviews new findings in psychology and neuroscience to help architects and planners better understand their clients as the sophisticated mammals they are, … Continue reading →

Posted in Architecture, Biology, Eye Tracking, Neuroscience | 2 Comments

Why Ornament + Detail Really Matter in Architecture

Posted on June 29, 2021 by Genetics of Design

“Details make perfection, and perfection is not a detail.” – Leonardo da Vinci Details really matter in architecture, and today we have the high-tech tools to show why and how to make the case quickly. For instance, below are two … Continue reading →

Posted in Architecture, Eye Tracking, Neuroscience | 1 Comment

Students Changing Design with Biometrics

Posted on May 20, 2021 by Genetics of Design

Welcome to the New Age of Biology where students familiar with biotech tools change design outcomes. That’s what happened this spring, when architecture students at Catholic University of America, suggested changes to a new dining hall on campus and used biometric … Continue reading →

Posted in Architecture, Biology, Design, Education, Eye Tracking, Health, Neuroscience, People-centric Design, STEM | 4 Comments

Seeing How Cars + People Grab Us

Posted on February 20, 2021 by Genetics of Design

With eye tracking we can ‘see’ how humans take in the world. This biometric tool gives an inside view of our remarkable subliminal activity, including what’s really going on when we do something seemingly simple, like walking down a city … Continue reading →

Posted in Biology, Design, Eye Tracking, Walkability | Leave a comment

Drexel Webinar: Designing for the Emotional Brain, February 2

Posted on January 28, 2021 by Genetics of Design

Interested in understanding how architecture impacts us subliminally? Sign Up for the Arfaa Lecture at Drexel University with Ann Sussman on Tuesday, February 2, 2021 at 5:30 PM EST. The talk, called “Architecture + the 21st Century Paradigm Shift: Designing … Continue reading →

Posted in Architecture, Eye Tracking, Neuroscience | Tagged , , | Leave a comment

Eye-tracking Architecture to Understand Ourselves

Posted on January 20, 2021 by Genetics of Design

Here’s a video from the non-profit The Human Architecture + Planning Institute, Inc. (theHapi.org) showing results from a Sensing-Streetscape study that looks at how people actually experience buildings and different streets in Boston. Eye tracking can tell us a lot about … Continue reading →

Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, Walkability | Leave a comment

Eye Tracking Architecture to ‘See’ Human Nature

Posted on October 13, 2020 by Genetics of Design

Humans are remarkable creatures, and a great way to appreciate the hidden aspects of our nature is with eye tracking, a biometric tool that measures how our eyes move to take in our surroundings—often without our conscious awareness or control. … Continue reading →

Posted in Architecture, Design, Eye Tracking, Neuroscience, People-centric Design | 1 Comment

The Case Against All-Glass Facades

Posted on July 18, 2020 by Genetics of Design

The pictures tell the story. And make the case. Biometric studies explain why. At left, is a photo of MassArt Design and Media Center, (c. 2016), a public college of applied art in downtown Boston; at right, the George Wythe … Continue reading →

Posted in Architecture, Biology, Design, Eye Tracking, Neuroscience, People-centric Design | Tagged | 6 Comments

Empathy in Design: Measuring How Faces Make Places

Posted on June 21, 2020 by Genetics of Design

Since 2015, Ragusa, Sicily has hosted FestiWall, an international art festival devoted to enhancing the public realm and improving citizen engagement with the modern section of an old city. Here are two views of a residential tower before and after … Continue reading →

Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, People-centric Design, STEM | 2 Comments