Category Archives: Eye Tracking

Why eye-track the Mona Lisa? To see your brain at work!

Humans are pattern recognition experts. And looking at Leonardo da Vinci’s Mona Lisa (c. 1503) below, listed as the world’s most viewed painting,  is a good way to see the pattern we’re most cut out to see. It’s the face, … Continue reading

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‘Ux+Design’ Conference Take-aways: Biometrics Can Tell Us a lot about Buildings …and Ourselves

A good turnout at the 1st International Urban Experience and Design (Ux+Design/2019) conference at Tufts last month, which drew architects, planners, researchers and students from around the world interested in improving the built environment and better understanding our responses to … Continue reading

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Eye-tracking Architecture at Ux+Design/2019 Conference

Thanks to the attendees and presenters at Ux+Design/2019, the 1st International Conference on Urban Experience and Design on April 26 at Tufts University. This conference brought together creative thinkers from around the world who are shaping ‘evidence-based’ design practices, ones … Continue reading

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Updates to Our 2018 Art+Science Photo Contest

Our new poster shows the kind of photograph that works well with our Art + Science Photo Project and the resulting heat map.  Please take some pictures. Join the fun. Find out what really draws us in with no conscious control. We’ll … Continue reading

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Our 2018 Art+Science Photo Contest

We’re thrilled to announce our grant from the Acton-Boxborough Cultural Council (ABCC) for a unique art + science study of two Massachusetts towns. This study uses photography, biometric tools and new findings in neuroscience to show how our unconscious behaviors govern … Continue reading

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If You Want To See How People ‘See’ Boston City Hall – Eye Track it!

Piazza del Campo in Siena, Italy and Boston’s City Hall Plaza are often cited as the best and worst of what architecture can be. The Italian piazza with its crenelated city hall and tightly-aligned buildings has invited public gathering and … Continue reading

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Eye-Tracking Architecture: Going viral…

We were pleased to see our research reported in Common\Edge earlier this month getting broad coverage elsewhere. Let us know if you’d like to republish too. 1. Fast Company: https://www.fastcodesign.com/90153582/scientists-are-finally-discovering-how-our-eyes-really-see-space 2. Architectural Digest: https://www.architecturaldigest.com/story/biometric-scanning-the-future-of-architecture-planning 3. ArchDaily: (in English + Portuguese) … Continue reading

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