Author Archives: Genetics of Design

Participate in a Biometric Study in Boston – November 5, 2020!

Participate in this important study promoting the research we do at geneticsofdesign.com; it’s a great chance to try out eye-tracking glasses and really see what your body’s doing subliminally as you walk down a street! Contact Vernon above for more … Continue reading

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Eye Tracking Architecture to ‘See’ Human Nature

Humans are remarkable creatures, and a great way to appreciate the hidden aspects of our nature is with eye tracking, a biometric tool that measures how our eyes move to take in our surroundings—often without our conscious awareness or control. … Continue reading

Posted in Architecture, Design, Eye Tracking, Neuroscience, People-centric Design | 1 Comment

How Neuroscience Reframes Architectural History (on YouTube)

Story + video by Ann Sussman, RA This video was posted last week at the Academy of Neuroscience for Architecture (ANFA) 2020 conference: It reviews a poster, first presented at the 30th Annual International Trauma Conference in Boston, MA in 2019, … Continue reading

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Faces: The Key to Making Happy Places

Do you see faces in these gingerbread cottages in Oak Bluffs, Martha’s Vineyard, a popular summer retreat on this island ten miles off the coast of Massachusetts? Does it seem like they are looking at you? Built as part of … Continue reading

Posted in Architecture, Biology, Design, Neuroscience, People-centric Design | Tagged , | 2 Comments

The Case Against All-Glass Facades

The pictures tell the story. And make the case. Biometric studies explain why. At left, is a photo of MassArt Design and Media Center, (c. 2016), a public college of applied art in downtown Boston; at right, the George Wythe … Continue reading

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Empathy in Design: Measuring How Faces Make Places

Since 2015, Ragusa, Sicily has hosted FestiWall, an international art festival devoted to enhancing the public realm and improving citizen engagement with the modern section of an old city. Here are two views of a residential tower before and after … Continue reading

Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, People-centric Design, STEM | 1 Comment

Empathy in Design: Measuring the Impact of Biophilia

Is home your happy place? Does it make you feel warm and welcome? Now that a pandemic has turned our homes into multipurpose spaces that double as offices, gyms, schools, playgrounds and safe havens from a virus, feelings matter more than … Continue reading

Posted in Architecture, Biology, Design, Eye Tracking, Health, People-centric Design | Tagged | 2 Comments

Do the ‘Fish Experiment’ to ‘See’ What We’re Built to See

Did you ever wonder about the strange way humans take in the world? Like the animals we are, of course! A quick way to see this is with the ‘Fish Experiment.’ Look at the images below and note where your … Continue reading

Posted in Neuroscience, Patterns, People-centric Design, Primal Vista | Tagged , , | 2 Comments

The Public Realm: What Cars Took Away + Never Gave Back

Where would you rather be? The main street above or the one below? We’d guess you’ll pick the one most at top, even though these images show the very same street — photographed about 100 years apart! It’s Commonwealth Avenue … Continue reading

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Why Buildings Need ‘Eyes’

As a social species, we are built to see eyes, so we look for them all the time — everywhere — without conscious awareness or control. When we find them, they grab our attention, anchoring us in space, securing us … Continue reading

Posted in Architecture, Eye Tracking, STEM | Tagged , , | 2 Comments