Author Archives: Genetics of Design

From CommonEdge.org: How Biometric Software is Changing How We Understand Architecture—and Ourselves

Posted on June 10, 2021 by Genetics of Design

by Ann Sussman + Janice M Ward It doesn’t matter where they are—city, state, country, continent, it makes no difference. When it comes to big and boxy glass buildings, the human brain is hardwired to take them in the same way: as … Continue reading →

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Students Changing Design with Biometrics

Posted on May 20, 2021 by Genetics of Design

Welcome to the New Age of Biology where students familiar with biotech tools change design outcomes. That’s what happened this spring, when architecture students at Catholic University of America, suggested changes to a new dining hall on campus and used biometric … Continue reading →

Posted in Architecture, Biology, Design, Education, Eye Tracking, Health, Neuroscience, People-centric Design, STEM | 2 Comments

Nature’s Patterns + Designs in Architecture, April 27, hosted by The National Arts Club

Posted on April 22, 2021 by Genetics of Design

This free webinar, hosted by The National Arts Club, featured Nikos Salingaros, PhD and Ann Sussman, discussing the importance of patterns and ornament in architecture and their impact on our health and well-being. The speakers reviewed the science of natural … Continue reading →

Posted in Architecture, Fractals, Health, Nature, Neuroscience, Patterns, People-centric Design | Leave a comment

Webinar: Designing for the Subliminal Brain

Posted on April 2, 2021 by Genetics of Design

Curious to understand how we see the world like animals? Want to learn how evolution presets what we focus on, and how we take in our surroundings? Here’s link for public media event from WSKG, an NPR-radio affiliate in New … Continue reading →

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How an Apple Store Grabs You … Subliminally

Posted on March 22, 2021 by Genetics of Design

Apple reached a $2 trillion market valuation last summer, a clear marker of its tech prowess. But when you look at its retail store design, you see the company also excels at something else entirely: understanding people—and how to capture … Continue reading →

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Webinar: Architecture + the 21st-Century Paradigm Shift: Designing for the Subliminal Brain, February 25

Posted on February 25, 2021 by Genetics of Design

This talk was part of a WELLbeing Seminar Series, organized by Prof. Robin Z Puttock, RA of the School of Architecture + Planning at Catholic University of America (CUA) in Washington DC.  In it Ann Sussman discussed how new findings about … Continue reading →

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Seeing How Cars + People Grab Us

Posted on February 20, 2021 by Genetics of Design

With eye tracking we can ‘see’ how humans take in the world. This biometric tool gives an inside view of our remarkable subliminal activity, including what’s really going on when we do something seemingly simple, like walking down a city … Continue reading →

Posted in Biology, Design, Eye Tracking, Walkability | Leave a comment

Drexel Webinar: Designing for the Emotional Brain, February 2

Posted on January 28, 2021 by Genetics of Design

Interested in understanding how architecture impacts us subliminally? Sign Up for the Arfaa Lecture at Drexel University with Ann Sussman on Tuesday, February 2, 2021 at 5:30 PM EST. The talk, called “Architecture + the 21st Century Paradigm Shift: Designing … Continue reading →

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Eye-tracking Architecture to Understand Ourselves

Posted on January 20, 2021 by Genetics of Design

Here’s a video from the non-profit The Human Architecture + Planning Institute, Inc. (theHapi.org) showing results from a Sensing-Streetscape study that looks at how people actually experience buildings and different streets in Boston. Eye tracking can tell us a lot about … Continue reading →

Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, Walkability | Leave a comment

Open Invitation to Urban Experience and Design Book Launch: Friday, January 15, 2021, 3PM EST

Posted on January 7, 2021 by Genetics of Design

The Human Architecture and Planning Institute, Tufts UEP, and Routledge invite you to a global, virtual event to celebrate the publication of the new book Urban Experience and Design: Contemporary Perspectives on Improving the Public Realm on January 15, 2021, 3PM-4PM Eastern Time. Editors Justin Hollander and Ann … Continue reading →

Posted in Architecture, Biology, City Planning, Design | Tagged | 3 Comments