Author Archives: Genetics of Design

Eye-tracking Architecture at Ux+Design/2019 Conference

Come see pictures of eye-tracked buildings in Boston and Somerville at the Urban Experience and Design (Ux+Design/2019) Conference at Tufts next week. Find out what really draws people in and how our brain’s set-up to take in its surroundings. You’ll see … Continue reading

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‘The Postcard Test’ in Copenhagen + beyond

If you want to know which buildings attract people in cities—head to the postcard rack. The postcard above is from Copenhagen by Danish illustrator, Martin Schwartz, who’s created a series that capture “the soul of a city in a single … Continue reading

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1st International Ux+Design/2019 Conference

Genetics of Design is thrilled to co-sponsor the 1st International Urban Experience + Design/2019 conference with Tufts University, on April 26, 2019. This all-day event in Somerville, Massachusetts, will bring together architects, planners and researchers from around the world interested … Continue reading

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“The Primal Pattern” for Architecture: Worldwide

What connects us to other people? One commonality: we share an evolutionary path with similar internal templates. That’s what the ‘House Experiment’ demonstrates so well. Asked to “draw a house as if they’re five years old,” people draw almost identical images, … Continue reading

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The “Primal Pattern” for Architecture is in Us

What happens when you ask people to “draw a house as if they were five?” Last year I gave 19 talks, in the U.S. and Berlin, and asked more than 500 people just that. The results are in – and they … Continue reading

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How Architecture Makes Us Feel – Matters!

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Maya got that right: people never forget how you make them feel. The … Continue reading

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Next Step for Architecture? Embracing the Biology of Human Perception

How do we look at the world? Like the animal we are!  The images above shows how we look at a coffee cup differently when it has ‘eyes’ on it – even if fake!  Our brain, an artifact of 3.8 … Continue reading

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