Category Archives: Biology

Are First ‘Fixations’ as Important in Architecture as Advertising? Come to Ux+Design/2023 Conference to Find out!

Posted on April 3, 2023 by Genetics of Design

The 2nd International Urban Experience + Design Conference took place at Tufts on Friday, April 28th – a day-long event, open to all, free for students. Here’s the conference flyer, featuring a heat map that glows brightest where eyes rest … Continue reading →

Posted in Architecture, Biology, City Planning, Design, Education | Leave a comment

Check out our Latest Building Studies – Here:

Posted on March 8, 2023 by Genetics of Design

Studies are down now – we expect results out soon! This is very exciting; thank you to all those who took part; Stay tuned! Building Study–#7: https://my.imotions.com/collect/v158/#s/f06e8fcb-fc75-49e3-8b82-7f7ea251bd77?iMotionsLocale=en-US.  Building Study–#6: https://my.imotions.com/collect/v148/#s/c7c7e13d-cb62-4361-bd63-4ab0426ccdaa?iMotionsLocale=en-US Building Study-#5: https://my.imotions.com/collect/v109/#s/7ce0d33b-c461-421e-973f-c4654307e88a?iMotionsLocale=en-US These studies are sponsored by theHapi.org (the Human Architecture … Continue reading →

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Study-#1 Results: Eye Tracking Public Architecture

Posted on October 2, 2022 by Genetics of Design

by Ann Sussman, RA + Hernan Rosas The results are in for Study #1: Eye Tracking Public Architecture. How do people look at these buildings? What immediately draws their eye? Do some buildings make people feel happy and others less … Continue reading →

Posted in Architecture, Biology, Design, Eye Tracking, People-centric Design | 4 Comments

How Do We See the World? Like the Animals We Are!

Posted on April 20, 2022 by Genetics of Design

State-of-the-art biosensors, including eye tracking and facial expression analysis software, help us confront something not always considered – our intrinsic animal nature – and how it directs our behavior subliminally much more than most realize. When applied to understanding our … Continue reading →

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How Faces Make Places – Scotland

Posted on April 15, 2022 by Genetics of Design

Our forthcoming book, Face-i-tecture, How Faces Make Places, shows the power of face-like facades to win us over—worldwide. Up first, a trip to the Scottish Highlands, a cool, wet destination, where finding shelter becomes important after a day-long hike. Far … Continue reading →

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Architecture that grabs us? It’s on the supermarket shelf!

Posted on February 7, 2022 by Genetics of Design

It’s fascinating to see how billion-dollar retailers seriously consider client feelings in the built environment – including ones not widely acknowledged, like the power of car-free streets and old architecture to make people feel safe and happy – to drive sales of things that have nothing to do with buildings at all. Continue reading →

Posted in Architecture, Biology, Design, faces, Health, Patterns, STEM, Walkability | Leave a comment

Cognitive Architecture, 2nd edition, is out!

Posted on July 15, 2021 by Genetics of Design

This just in: Cognitive Architecture, 2nd edition, by Ann Sussman and Justin B. Hollander, is out! The book reviews new findings in psychology and neuroscience to help architects and planners better understand their clients as the sophisticated mammals they are, … Continue reading →

Posted in Architecture, Biology, Eye Tracking, Neuroscience | 2 Comments

Students Changing Design with Biometrics

Posted on May 20, 2021 by Genetics of Design

Welcome to the New Age of Biology where students familiar with biotech tools change design outcomes. That’s what happened this spring, when architecture students at Catholic University of America, suggested changes to a new dining hall on campus and used biometric … Continue reading →

Posted in Architecture, Biology, Design, Education, Eye Tracking, Health, Neuroscience, People-centric Design, STEM | 4 Comments

Webinar: Designing for the Subliminal Brain

Posted on April 2, 2021 by Genetics of Design

Curious to understand how we see the world like animals? Want to learn how evolution presets what we focus on, and how we take in our surroundings? Here’s link for public media event from WSKG, an NPR-radio affiliate in New … Continue reading →

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Webinar: Architecture + the 21st-Century Paradigm Shift: Designing for the Subliminal Brain, February 25

Posted on February 25, 2021 by Genetics of Design

This talk was part of a WELLbeing Seminar Series, organized by Prof. Robin Z Puttock, RA of the School of Architecture + Planning at Catholic University of America (CUA) in Washington DC.  In it Ann Sussman discussed how new findings about … Continue reading →

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