Category Archives: Uncategorized

The Powerful ‘Pavers of Paris’ – How They Get You Walking without Saying a Thing

What makes Paris so walkable? The 18th and 19th-century architecture, the shops, the cafes-on-every corner, the human-scaled development – yes, yes, yes.  All true. But there’s more, something not as celebrated and a key secret to Paris’ walkability and engaging … Continue reading

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‘How Biometrics Can Help Designers Build Better Places for People’ from Common\Edge

Click on images above or the link here to read this recent post on Common\Edge.org, a non-profit site dedicated to improving the design of our built environment. Ann Sussman and Janice M. Ward from geneticsofdesign.com co-authored the piece with Tufts … Continue reading

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Why Putting Pets on a Package Grabs Attention – No Matter What’s Inside

Around the end-of-year gift-giving season, it’s fun to check out the packages that grab our attention. Like this one: Completely irresistible. How can you not look at those kitties and love them? Won’t you take them home? The feelings are … Continue reading

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‘Game-Changing Eye-Tracking Studies Reveal How We Actually See Architecture’ from Common\Edge

Click on images above to read this recent post on CommonEdge.org, a non-profit site dedicated to improving the design of our built environment. The piece is co-authored by Ann Sussman and Janice M. Ward from geneticsofdesign.com.  

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What Makes a Place Walkable? Turns out not just sidewalks.

What makes a place walkable? Turns out it’s not just sidewalks. ‘Fixation points’ that stimulate the eye to look in a direction or at a specific place, matter too. With eye-tracking tools, you can start to deconstruct the hidden process … Continue reading

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Want to Learn about the Brain? Eye Track an Apple Ad

If you want to learn how your brain works, in particular how it takes in visual stimuli, look at an Apple ad. The tech giant, listed as the world’s 9th largest company, with a current valuation of some $800 billion, has introduced revolutionary products … Continue reading

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‘The Mental Disorders that Gave Us Modern Architecture’ from CommonEdge.org

Click on images above to read this recent post on CommonEdge.org, a non-profit site dedicated to improving the design of our built environment. The piece is co-authored by Ann Sussman and Katie Chen. Ann also co-authors this GoD (GeneticsofDesign) blog with … Continue reading

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