Category Archives: Uncategorized

1st International Ux+Design/2019 Conference

Genetics of Design is thrilled to co-sponsor the 1st International Urban Experience + Design/2019 conference with Tufts University, on April 26, 2019. This all-day event in Medford, Massachusetts, will bring together architects, planners and researchers from around the world interested … Continue reading

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“The Primal Pattern” for Architecture Worldwide? the Face

What connects us to other people? One commonality: we share an evolutionary path with similar internal templates. That’s what the ‘House Experiment’ demonstrates so well. Asked to “draw a house as if they’re five years old,” people draw almost identical images, … Continue reading

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The “Primal Pattern” for Architecture is in Us

What happens when you ask people to “draw a house as if they were five?” Last year I gave 19 talks, in the U.S. and Berlin, and asked more than 500 people just that. The results are in – and they … Continue reading

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How Architecture Makes Us Feel – Matters!

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Maya got that right: people never forget how you make them feel. The … Continue reading

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Next Step for Architecture? Embracing the Biology of Human Perception

How do we look at the world? Like the animal we are!  The images above shows how we look at a coffee cup differently when it has ‘eyes’ on it – even if fake!  Our brain, an artifact of 3.8 … Continue reading

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1st Ux+Design/2019 Conference: Call for Proposals

For Tufts link see: https://sites.tufts.edu/uxdesign/ For ArchNewsNow.com link: 11.06.2018  

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‘How Do We See our World?’: a fun Flash-card Game, Debuting at Discovery Museum in Acton, MA, October 5th, Shows You!

  How Do We See our World? What grabs our eye first, second + third? Come find out at the Discovery Museum in Acton, MA on Friday, October 5, 2018, from 4:30 – 7 PM. Admission’s free. It’s fun for … Continue reading

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Winning Photos Show How We Truly ‘See’ Buildings

How does architecture catch the eye? The 2018 Acton-Boxborough Photo Contest, an art-science project, run by Genetics of Design, with help from high school students and supported by a local Cultural Council (ABCC), came up with these intriguing answers. In 1stPlace, Woodlawn … Continue reading

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Biometrics + ‘Evidence-based’ Design: the Next Step for Architecture

We’re sharing a new post from iMotions, a bio-metric aggregating company based in Boston and Copenhagen, on the emerging field of neuroarchitecture, and how high tech tools can help us better understand human responses to the built-environment and improve design. … Continue reading

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The Powerful ‘Pavers of Paris’ – How They Get You Walking without Saying a Thing

What makes Paris so walkable? The 18th and 19th-century architecture, the shops, the cafes-on-every corner, the human-scaled development – yes, yes, yes.  All true. But there’s more, something not as celebrated and a key secret to Paris’ walkability and engaging … Continue reading

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