Category Archives: Uncategorized

Designing for the Subliminal Brain: Architecture & the 21st Century Paradigm Shift, at the ICAA, December 3, 2021

How do buildings make people feel? How do they influence behavior? This talk at the ICAA (Institute for Classical Architecture & Art) in NYC reviewed new findings in neuroscience and psychology and new technologies that can help us better understand … Continue reading

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Architecture in Transition: New Findings from the Sciences: Webinar, Nov 11, 2021

This free talk, live-streamed from India, featured biometric studies of buildings, like the one below, by geneticsofdesign.com! Click here for more info on the event, sponsored by the non-profit, INHAF: Architecture in Transition: New Findings from the Sciences And the … Continue reading

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How Modern Architecture Takes Us Up – to the Sky (literally!)

It’s fascinating to look at how we really look at buildings – or not. Indeed, it can be revealing to see how modern buildings draw us to look at things around them – their surrounding trees, sky, or roof line – rather than … Continue reading

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From CommonEdge.org: How Biometric Software is Changing How We Understand Architecture—and Ourselves

by Ann Sussman + Janice M Ward It doesn’t matter where they are—city, state, country, continent, it makes no difference. When it comes to big and boxy glass buildings, the human brain is hardwired to take them in the same way: as … Continue reading

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Participate in a Biometric Study in Boston – November 5, 2020!

Participate in this important study promoting the research we do at geneticsofdesign.com working with the non-profit theHapi.org; it’s a great chance to try out eye-tracking glasses and really see what your body’s doing subliminally as you walk down a street! … Continue reading

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We’re Waiting for You!

Stay tuned for more on face-i-tecture, and how faces+’eyes’-make-places, this fall! Ann + Janice

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Five Big Ideas for Designing Today’s Cities

Genetics of Design collaborated with Tufts University on the five big ideas presented here in this week’s TuftsNow and at the Ux+Design conference in April. Too fun! Collaboration’s key. More info here: https://now.tufts.edu/articles/five-big-ideas-designing-today-s-cities

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“Your Brain on Glassy Skyscrapers” continued…

Last month Hacker News made our recent post on Boston’s new glassy Seaport district and its disappointing design their top story. That sent over 5,000 readers to GeneticsofDesign.com from over 100 countries in under two hours! Given the broad international interest, we decided … Continue reading

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Summer Meet-Up: More on Buildings, Biology + Biometrics, August 19, 6:30 PM, in Boston

Come learn about how buildings impact our biology. We will continue the conversation from the Ux+Design/2019 conference and our June follow-up meeting (photo below), embracing common goals to: Improve the way buildings are designed Incorporate foundations in science (psychology and human … Continue reading

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Your Brain on Streets: The Secret Revealed, How Car-centric Development Keeps You Off Your Feet!

Quick, which suburban street catches your eye? Where do you think you’ll likely find people walking on a street? The subdivision at left, or the one at right, with houses close-in? If you said, the street with denser residences – at … Continue reading

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