In our pilot study at the Institute for Human Centered Design (IHCD), we used eye-tracking technology to understand how people respond to the built environment. Thirty-three test volunteers, aged 18 to 80, viewed more than 60 images of elevations and … Continue reading
After eye tracking a photo of the young man below, we saw how compelling a face could be. Within 3/10 of a second, the 33 people in our pilot study focused on his eyes and mouth. They proceeded to go back and look … Continue reading
We see a space differently with people in the picture; our brain simply directs our attention towards them without any conscious effort on our part. On some level, we may know this, but now with eye-tracking technology we can really … Continue reading
A blog about how we can become a better city, WITHOUT losing our livable heritage
Cool stuff in construction
The Biology behind Design that Delights
A blog by Gehl Architects
The Biology behind Design that Delights
Style Wars: classicism vs. modernism
