Category Archives: Neuroscience

Cognitive Architecture, 2nd edition, is out!

Posted on July 15, 2021 by Genetics of Design

This just in: Cognitive Architecture, 2nd edition, by Ann Sussman and Justin B. Hollander, is out! The book reviews new findings in psychology and neuroscience to help architects and planners better understand their clients as the sophisticated mammals they are, … Continue reading →

Posted in Architecture, Biology, Eye Tracking, Neuroscience | 1 Comment

Why Ornament + Detail Really Matter in Architecture

Posted on June 29, 2021 by Genetics of Design

“Details make perfection, and perfection is not a detail.” – Leonardo da Vinci Details really matter in architecture, and today we have the high-tech tools to show why and how to make the case quickly. For instance, below are two … Continue reading →

Posted in Architecture, Eye Tracking, Neuroscience | Leave a comment

Students Changing Design with Biometrics

Posted on May 20, 2021 by Genetics of Design

Welcome to the New Age of Biology where students familiar with biotech tools change design outcomes. That’s what happened this spring, when architecture students at Catholic University of America, suggested changes to a new dining hall on campus and used biometric … Continue reading →

Posted in Architecture, Biology, Design, Education, Eye Tracking, Health, Neuroscience, People-centric Design, STEM | 2 Comments

Nature’s Patterns + Designs in Architecture, April 27, hosted by The National Arts Club

Posted on April 22, 2021 by Genetics of Design

This free webinar, hosted by The National Arts Club, featured Nikos Salingaros, PhD and Ann Sussman, discussing the importance of patterns and ornament in architecture and their impact on our health and well-being. The speakers reviewed the science of natural … Continue reading →

Posted in Architecture, Fractals, Health, Nature, Neuroscience, Patterns, People-centric Design | Leave a comment

Webinar: Designing for the Subliminal Brain

Posted on April 2, 2021 by Genetics of Design

Curious to understand how we see the world like animals? Want to learn how evolution presets what we focus on, and how we take in our surroundings? Here’s link for public media event from WSKG, an NPR-radio affiliate in New … Continue reading →

Posted in Architecture, Biology, Neuroscience | Leave a comment

How an Apple Store Grabs You … Subliminally

Posted on March 22, 2021 by Genetics of Design

Apple reached a $2 trillion market valuation last summer, a clear marker of its tech prowess. But when you look at its retail store design, you see the company also excels at something else entirely: understanding people—and how to capture … Continue reading →

Posted in Design, Neuroscience, People-centric Design, STEM | Leave a comment

Webinar: Architecture + the 21st-Century Paradigm Shift: Designing for the Subliminal Brain, February 25

Posted on February 25, 2021 by Genetics of Design

This talk was part of a WELLbeing Seminar Series, organized by Prof. Robin Z Puttock, RA of the School of Architecture + Planning at Catholic University of America (CUA) in Washington DC.  In it Ann Sussman discussed how new findings about … Continue reading →

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Drexel Webinar: Designing for the Emotional Brain, February 2

Posted on January 28, 2021 by Genetics of Design

Interested in understanding how architecture impacts us subliminally? Sign Up for the Arfaa Lecture at Drexel University with Ann Sussman on Tuesday, February 2, 2021 at 5:30 PM EST. The talk, called “Architecture + the 21st Century Paradigm Shift: Designing … Continue reading →

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Eye-tracking Architecture to Understand Ourselves

Posted on January 20, 2021 by Genetics of Design

Here’s a video from the non-profit The Human Architecture + Planning Institute, Inc. (theHapi.org) showing results from a Sensing-Streetscape study that looks at how people actually experience buildings and different streets in Boston. Eye tracking can tell us a lot about … Continue reading →

Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, Walkability | Leave a comment

‘Built Beautiful,’ the Movie on Architecture + Neuroscience Streaming Live at Boston Architectural College on Dec. 7, 2020

Posted on December 2, 2020 by Genetics of Design

Built Beautiful – Trailer from Mariel Rodriguez-McGill on Vimeo. The Boston Architectural College (BAC) announced it will screen this new documentary which bridges the arts + sciences on Monday, December 7, 2020 at 7 PM EST. All are invited to … Continue reading →

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