Category Archives: People-centric Design

Eye Tracking Architecture to ‘See’ Human Nature

Posted on October 13, 2020 by

Humans are remarkable creatures, and a great way to appreciate the hidden aspects of our nature is with eye tracking, a biometric tool that measures how our eyes move to take in our surroundings—often without our conscious awareness or control. … Continue reading →

Posted in Architecture, Design, Eye Tracking, Neuroscience, People-centric Design | 1 Comment

Faces: The Key to Making Happy Places

Posted on September 8, 2020 by

Do you see faces in these gingerbread cottages in Oak Bluffs, Martha’s Vineyard, a popular summer retreat on this island ten miles off the coast of Massachusetts? Does it seem like they are looking at you? Built as part of … Continue reading →

Posted in Architecture, Biology, Design, Neuroscience, People-centric Design | Tagged , | 2 Comments

The Case Against All-Glass Facades

Posted on July 18, 2020 by

The pictures tell the story. And make the case. Biometric studies explain why. At left, is a photo of MassArt Design and Media Center, (c. 2016), a public college of applied art in downtown Boston; at right, the George Wythe … Continue reading →

Posted in Architecture, Biology, Design, Eye Tracking, Neuroscience, People-centric Design | Tagged | 3 Comments

Empathy in Design: Measuring How Faces Make Places

Posted on June 21, 2020 by

Since 2015, Ragusa, Sicily has hosted FestiWall, an international art festival devoted to enhancing the public realm and improving citizen engagement with the modern section of an old city. Here are two views of a residential tower before and after … Continue reading →

Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, People-centric Design, STEM | 1 Comment

Empathy in Design: Measuring the Impact of Biophilia

Posted on May 26, 2020 by

Is home your happy place? Does it make you feel warm and welcome? Now that a pandemic has turned our homes into multipurpose spaces that double as offices, gyms, schools, playgrounds and safe havens from a virus, feelings matter more than … Continue reading →

Posted in Architecture, Biology, Design, Eye Tracking, Health, People-centric Design | Tagged | 2 Comments

Do the ‘Fish Experiment’ to ‘See’ What We’re Built to See

Posted on March 25, 2020 by

Did you ever wonder about the strange way humans take in the world? Like the animals we are, of course! A quick way to see this is with the ‘Fish Experiment.’ Look at the images below and note where your … Continue reading →

Posted in Neuroscience, Patterns, People-centric Design, Primal Vista | Tagged , , | 2 Comments

The Public Realm: What Cars Took Away + Never Gave Back

Posted on January 3, 2020 by

Where would you rather be? The main street above or the one below? We’d guess you’ll pick the one most at top, even though these images show the very same street — photographed about 100 years apart! It’s Commonwealth Avenue … Continue reading →

Posted in City Planning, Design, People-centric Design, Walkability | Tagged , , , , , , | Leave a comment

Why eye-track the Mona Lisa? To see your brain at work!

Posted on July 1, 2019 by

Humans are pattern recognition experts. And looking at Leonardo da Vinci’s Mona Lisa (c. 1503) below, listed as the world’s most viewed painting,  is a good way to see the pattern we’re most cut out to see. It’s the face, … Continue reading →

Posted in Architecture, Biology, Eye Tracking, Patterns, People-centric Design | 2 Comments

Imagine No Cars !

Posted on June 6, 2019 by

“Imagine there’s no autos It’s easy if you try Only healthy walking And cycling ‘neath the sky” —A riff on John Lennon’s, Imagine Visitors to Kyoto, Copenhagen, Amsterdam, Porto and Paris don’t have to imagine – they already have miles … Continue reading →

Posted in City Planning, Cycling, Exercise, Health, People-centric Design, Walkability | Leave a comment

Eye-tracking Architecture at Ux+Design/2019 Conference

Posted on April 18, 2019 by

Thanks to the attendees and presenters at Ux+Design/2019, the 1st International Conference on Urban Experience and Design on April 26 at Tufts University. This conference brought together creative thinkers from around the world who are shaping ‘evidence-based’ design practices, ones … Continue reading →

Posted in Architecture, City Planning, Design, Eye Tracking, People-centric Design, STEM, Walkability | Tagged , | Leave a comment