Category Archives: STEM

Why Buildings Need ‘Eyes’

As a social species, we are built to see eyes, so we look for them all the time — everywhere — without conscious awareness or control. When we find them, they grab our attention, anchoring us in space, securing us … Continue reading

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‘Ux+Design’ Conference Take-aways: Biometrics Can Tell Us a lot about Buildings …and Ourselves

A good turnout at the 1st International Urban Experience and Design (Ux+Design/2019) conference at Tufts last month, which drew architects, planners, researchers and students from around the world interested in improving the built environment and better understanding our responses to … Continue reading

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Eye-tracking Architecture at Ux+Design/2019 Conference

Thanks to the attendees and presenters at Ux+Design/2019, the 1st International Conference on Urban Experience and Design on April 26 at Tufts University. This conference brought together creative thinkers from around the world who are shaping ‘evidence-based’ design practices, ones … Continue reading

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Updates to Our 2018 Art+Science Photo Contest

Our new poster shows the kind of photograph that works well with our Art + Science Photo Project and the resulting heat map.  Please take some pictures. Join the fun. Find out what really draws us in with no conscious control. We’ll … Continue reading

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O-x-y-t-o-c-i-n: The 8-letter Word Every Architect Should Know

What are attributes of great design? It draws the eye. And you delight in taking it in—no matter your age, background or the times you live in. The buildings wordlessly beckon. But how? Turns out to understand why great buildings … Continue reading

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Our 2018 Art+Science Photo Contest

We’re thrilled to announce our grant from the Acton-Boxborough Cultural Council (ABCC) for a unique art + science study of two Massachusetts towns. This study uses photography, biometric tools and new findings in neuroscience to show how our unconscious behaviors govern … Continue reading

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Eye-Tracking Architecture: Going viral…

We were pleased to see our research reported in Common\Edge earlier this month getting broad coverage elsewhere. Let us know if you’d like to republish too. 1. Fast Company: https://www.fastcodesign.com/90153582/scientists-are-finally-discovering-how-our-eyes-really-see-space 2. Architectural Digest: https://www.architecturaldigest.com/story/biometric-scanning-the-future-of-architecture-planning 3. ArchDaily: (in English + Portuguese) … Continue reading

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