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Recent Posts
- Are First ‘Fixations’ as Important in Architecture as Advertising? Come to Ux+Design/2023 Conference to Find out!
- Check out our Latest Building Studies – Here:
- Take Part in updated Eye-Tracking Building Studies Here
- Take Part in these Eye-Tracking Studies – to Help ‘See’ How We See our World!
- A Talk on Cognitive Architecture – Thursday, November 17th
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Category Archives: STEM
Architecture that grabs us? It’s on the supermarket shelf!
It’s fascinating to see how billion-dollar retailers seriously consider client feelings in the built environment – including ones not widely acknowledged, like the power of car-free streets and old architecture to make people feel safe and happy – to drive sales of things that have nothing to do with buildings at all. Continue reading
Posted in Architecture, Biology, Design, faces, Health, Patterns, STEM, Walkability
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Students Changing Design with Biometrics
Welcome to the New Age of Biology where students familiar with biotech tools change design outcomes. That’s what happened this spring, when architecture students at Catholic University of America, suggested changes to a new dining hall on campus and used biometric … Continue reading
Posted in Architecture, Biology, Design, Education, Eye Tracking, Health, Neuroscience, People-centric Design, STEM
4 Comments
How an Apple Store Grabs You … Subliminally
Apple reached a $2 trillion market valuation last summer, a clear marker of its tech prowess. But when you look at its retail store design, you see the company also excels at something else entirely: understanding people—and how to capture … Continue reading
Posted in Design, Neuroscience, People-centric Design, STEM
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Empathy in Design: Measuring How Faces Make Places
Since 2015, Ragusa, Sicily has hosted FestiWall, an international art festival devoted to enhancing the public realm and improving citizen engagement with the modern section of an old city. Here are two views of a residential tower before and after … Continue reading
Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, People-centric Design, STEM
2 Comments
Why Buildings Need ‘Eyes’
As a social species, we are built to see eyes, so we look for them all the time — everywhere — without conscious awareness or control. When we find them, they grab our attention, anchoring us in space, securing us … Continue reading
‘Ux+Design’ Conference Take-aways: Biometrics Can Tell Us a lot about Buildings …and Ourselves
A good turnout at the 1st International Urban Experience and Design (Ux+Design/2019) conference at Tufts last month, which drew architects, planners, researchers and students from around the world interested in improving the built environment and better understanding our responses to … Continue reading
Posted in Architecture, Biology, City Planning, Eye Tracking, STEM, Walkability
Tagged Architecture, biometrics, Design, Eye Tracking, urban planning
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Eye-tracking Architecture at Ux+Design/2019 Conference
Thanks to the attendees and presenters at Ux+Design/2019, the 1st International Conference on Urban Experience and Design on April 26 at Tufts University. This conference brought together creative thinkers from around the world who are shaping ‘evidence-based’ design practices, ones … Continue reading
Posted in Architecture, City Planning, Design, Eye Tracking, People-centric Design, STEM, Walkability
Tagged Architecture, Design
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Updates to Our 2018 Art+Science Photo Contest
Our new poster shows the kind of photograph that works well with our Art + Science Photo Project and the resulting heat map. Please take some pictures. Join the fun. Find out what really draws us in with no conscious control. We’ll … Continue reading
Posted in Architecture, Design, Eye Tracking, People-centric Design, STEM
Tagged Design, Eye Tracking, photo contest
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O-x-y-t-o-c-i-n: The 8-letter Word Every Architect Should Know
What are attributes of great design? It draws the eye. And you delight in taking it in—no matter your age, background or the times you live in. The buildings wordlessly beckon. But how? Turns out to understand why great buildings … Continue reading
Our 2018 Art+Science Photo Contest
We’re thrilled to announce our grant from the Acton-Boxborough Cultural Council (ABCC) for a unique art + science study of two Massachusetts towns. This study uses photography, biometric tools and new findings in neuroscience to show how our unconscious behaviors govern … Continue reading
Posted in Architecture, City Planning, Design, Eye Tracking, People-centric Design, STEM, Walkability
Tagged photo contest
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The Genetics of Design 