Category Archives: Architecture

Eye-tracking Architecture at Ux+Design/2019 Conference

Come see pictures of eye-tracked buildings in Boston and Somerville at the Urban Experience and Design (Ux+Design/2019) Conference at Tufts next week. Find out what really draws people in and how our brain’s set-up to take in its surroundings. You’ll see … Continue reading

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‘The Postcard Test’ in Copenhagen + beyond

If you want to know which buildings attract people in cities—head to the postcard rack. The postcard above is from Copenhagen by Danish illustrator, Martin Schwartz, who’s created a series that capture “the soul of a city in a single … Continue reading

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A Trip to Tahoe: Walking the California/Nevada Divide

When I asked the concierge for directions to cafes and shops, he told me to walk three blocks to the traffic lights, then turn right to California or left to Nevada. “You’ll see the difference,” he said. Indeed. Little did … Continue reading

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Updates to Our 2018 Art+Science Photo Contest

Our new poster shows the kind of photograph that works well with our Art + Science Photo Project and the resulting heat map.  Please take some pictures. Join the fun. Find out what really draws us in with no conscious control. We’ll … Continue reading

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O-x-y-t-o-c-i-n: The 8-letter Word Every Architect Should Know

What are attributes of great design? It draws the eye. And you delight in taking it in—no matter your age, background or the times you live in. The buildings wordlessly beckon. But how? Turns out to understand why great buildings … Continue reading

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Our 2018 Art+Science Photo Contest

We’re thrilled to announce our grant from the Acton-Boxborough Cultural Council (ABCC) for a unique art + science study of two Massachusetts towns. This study uses photography, biometric tools and new findings in neuroscience to show how our unconscious behaviors govern … Continue reading

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If You Want To See How People ‘See’ Boston City Hall – Eye Track it!

Piazza del Campo in Siena, Italy and Boston’s City Hall Plaza are often cited as the best and worst of what architecture can be. The Italian piazza with its crenelated city hall and tightly-aligned buildings has invited public gathering and … Continue reading

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