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Category Archives: Architecture
Eye Tracking the ‘Villa’: A First Step toward Understanding How We Experience Architecture
Villa Rotunda by architect Palladio is, arguably, one of the most significant buildings in architectural history. Designed in the late 16th-century as a country house in Vicenza, Italy for a retiring cleric, its captivating elevations would go on to provide … Continue reading
Eye Tracking Architecture: a Pilot Study at the IHCD
In our pilot study at the Institute for Human Centered Design (IHCD), we used eye-tracking technology to understand how people respond to the built environment. Thirty-three test volunteers, aged 18 to 80, viewed more than 60 images of elevations and … Continue reading
Inner Views: Your Brain on People
We see a space differently with people in the picture; our brain simply directs our attention towards them without any conscious effort on our part. On some level, we may know this, but now with eye-tracking technology we can really … Continue reading
Posted in Architecture, Design, Uncategorized
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Faces of Japan
Have you ever looked at a house and felt it was looking back? Did the windows, doors and threshold resemble a friendly face? Now that I’m attuned to our subconscious bias for faces, I’m on constant lookout for buildings that … Continue reading
Posted in Architecture, Patterns, People-centric Design
Tagged face-i-tecture, faces, Patterns
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The Joy of Modern Houses
The first time I toured a modern house, it was love at first sight. Heart racing. Pulse pounding. Face flushing. Love. Or maybe lust. Either way, once I met a house with cathedral ceilings, I never went back. Humongous windows. … Continue reading
Posted in Architecture, Design, Health
Tagged Architecture, Design, Health, Indoor-Outdoor, Modern, Traditional
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Architecture that Calls to Us
I was heading to the beach the other day when I saw this barn at a nearby local orchard, and I knew I’d have to stop by. The barn seemed to have wide eyes that met my gaze and called … Continue reading
The Allure of Repeated Patterns
The main draw of the new Broad Museum slated to open in Los Angeles on September 22 is the eye-catching pattern on the building’s skin. Humans are captivated by repeating patterns: dots, diamonds, circles, cross hatches, ovals, stripes, spirals, scallops, … Continue reading
