Webinar: Designing for the Subliminal Brain

Curious to understand how we see the world like animals? Want to learn how evolution presets what we focus on, and how we take in our surroundings? Here’s link for public media event from WSKG, an NPR-radio affiliate in New York, that first aired, April 13, 2021:

The talk, by Ann Sussman, builds on Freud’s insight from years ago, that the mind is indeed “like an iceberg,” with most of its activities below our awareness, yet invisibly directing our experience and behavior. It’s important information that can help you not only better understand your life but also more accurately forecast the success of a design before you build.

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