Category Archives: Education

How do People take in Buildings + Interiors? Take part in this quick Eye-Tracking pilot-study to Find out!

Posted on July 10, 2026 by Genetics of Design

Anyone with a laptop or PC with webcam, can participate; on a Mac, link to it from Google Chrome or Firefox (and it’s best to do so in a quiet space with minimal distraction.)  Click below: https://my.imotions.com/collect/#s/c857ab12-2f0e-472c-aa7f-c42f13665d57?iMotionsStimulusBlock=02035f71-b528-4648-a98e-ceb3f99343ca This study, sponsored … Continue reading →

Posted in Architecture, Biology, Design, Education, Eye Tracking, Interiors, Neuroscience, Patterns | Leave a comment

Are First ‘Fixations’ as Important in Architecture as Advertising? Attendees at Ux+Design/2023 Conference Found Out!

Posted on April 3, 2023 by Genetics of Design

The 2nd International Urban Experience + Design Conference took place at Tufts on Friday, April 28th – a day-long event, open to all. Here’s the conference flyer, featuring a heat map that glows brightest where eyes rest most taking in … Continue reading →

Posted in Architecture, Biology, City Planning, Design, Education | 1 Comment

Check out our Latest Building Studies – Here:

Posted on March 8, 2023 by Genetics of Design

Studies are down now – we expect results out soon! This is very exciting; thank you to all those who took part; Stay tuned! Building Study–#7: https://my.imotions.com/collect/v158/#s/f06e8fcb-fc75-49e3-8b82-7f7ea251bd77?iMotionsLocale=en-US.  Building Study–#6: https://my.imotions.com/collect/v148/#s/c7c7e13d-cb62-4361-bd63-4ab0426ccdaa?iMotionsLocale=en-US Building Study-#5: https://my.imotions.com/collect/v109/#s/7ce0d33b-c461-421e-973f-c4654307e88a?iMotionsLocale=en-US These studies are sponsored by theHapi.org (the Human Architecture … Continue reading →

Posted in Architecture, Biology, City Planning, Design, Education | Leave a comment

How Do We See the World? Like the Animals We Are!

Posted on April 20, 2022 by Genetics of Design

State-of-the-art biosensors, including eye tracking and facial expression analysis software, help us confront something not always considered – our intrinsic animal nature – and how it directs our behavior subliminally much more than most realize. When applied to understanding our … Continue reading →

Posted in Architecture, Biology, Design, Education | Leave a comment

How Faces Make Places – Scotland

Posted on April 15, 2022 by Genetics of Design

Our forthcoming book, Face-i-tecture, How Faces Make Places, shows the power of face-like facades to win us over—worldwide. Up first, a trip to the Scottish Highlands, a cool, wet destination, where finding shelter becomes important after a day-long hike. Far … Continue reading →

Posted in Architecture, Biology, Education, faces | Tagged | Leave a comment

Students Changing Design with Biometrics

Posted on May 20, 2021 by Genetics of Design

Welcome to the New Age of Biology where students familiar with biotech tools change design outcomes. That’s what happened this spring, when architecture students at Catholic University of America, suggested changes to a new dining hall on campus and used biometric … Continue reading →

Posted in Architecture, Biology, Design, Education, Eye Tracking, Health, Neuroscience, People-centric Design, STEM | 5 Comments