What makes design that delights? This blog explores the biology behind human responses to the world around us. In the 21st Century, new information from neuroscience, psychology, and biology is exploding, giving us new insight into why we like what we do in the built environment and shun what we don’t. It also gives us the chance to create more successful places for people. For, to paraphrase Steve Jobs, the better we understand the ‘human experience’, the better we can design for it. Passionate about making better places for people – whether in city, suburb or spots in between – the Genetics of Design celebrates design that fits human nature and Nature herself.
Ann + Janice