Category Archives: Design

Students Changing Design with Biometrics

Welcome to the New Age of Biology where students familiar with biotech tools change design outcomes. That’s what happened this spring, when architecture students at Catholic University of America, suggested changes to a new dining hall on campus and used biometric … Continue reading

Posted in Architecture, Biology, Design, Education, Eye Tracking, Health, Neuroscience, People-centric Design, STEM | 2 Comments

How an Apple Store Grabs You … Subliminally

Apple reached a $2 trillion market valuation last summer, a clear marker of its tech prowess. But when you look at its retail store design, you see the company also excels at something else entirely: understanding people—and how to capture … Continue reading

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Seeing How Cars + People Grab Us

With eye tracking we can ‘see’ how humans take in the world. This biometric tool gives an inside view of our remarkable subliminal activity, including what’s really going on when we do something seemingly simple, like walking down a city … Continue reading

Posted in Biology, Design, Eye Tracking, Walkability | Leave a comment

Eye-tracking Architecture to Understand Ourselves

Here’s a video from the non-profit The Human Architecture + Planning Institute, Inc. (theHapi.org) showing results from a Sensing-Streetscape study that looks at how people actually experience buildings and different streets in Boston. Eye tracking can tell us a lot about … Continue reading

Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, Walkability | Leave a comment

Open Invitation to Urban Experience and Design Book Launch: Friday, January 15, 2021, 3PM EST

The Human Architecture and Planning Institute, Tufts UEP, and Routledge invite you to a global, virtual event to celebrate the publication of the new book Urban Experience and Design: Contemporary Perspectives on Improving the Public Realm on January 15, 2021, 3PM-4PM Eastern Time. Editors Justin Hollander and Ann … Continue reading

Posted in Architecture, Biology, City Planning, Design | Tagged | 3 Comments

‘Built Beautiful,’ the Movie on Architecture + Neuroscience Streaming Live at Boston Architectural College on Dec. 7, 2020

Built Beautiful – Trailer from Mariel Rodriguez-McGill on Vimeo. The Boston Architectural College (BAC) announced it will screen this new documentary which bridges the arts + sciences on Monday, December 7, 2020 at 7 PM EST. All are invited to … Continue reading

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Eye Tracking Architecture to ‘See’ Human Nature

Humans are remarkable creatures, and a great way to appreciate the hidden aspects of our nature is with eye tracking, a biometric tool that measures how our eyes move to take in our surroundings—often without our conscious awareness or control. … Continue reading

Posted in Architecture, Design, Eye Tracking, Neuroscience, People-centric Design | 1 Comment

Faces: The Key to Making Happy Places

Do you see faces in these gingerbread cottages in Oak Bluffs, Martha’s Vineyard, a popular summer retreat on this island ten miles off the coast of Massachusetts? Does it seem like they are looking at you? Built as part of … Continue reading

Posted in Architecture, Biology, Design, Neuroscience, People-centric Design | Tagged , | 2 Comments

The Case Against All-Glass Facades

The pictures tell the story. And make the case. Biometric studies explain why. At left, is a photo of MassArt Design and Media Center, (c. 2016), a public college of applied art in downtown Boston; at right, the George Wythe … Continue reading

Posted in Architecture, Biology, Design, Eye Tracking, Neuroscience, People-centric Design | Tagged | 5 Comments

Empathy in Design: Measuring How Faces Make Places

Since 2015, Ragusa, Sicily has hosted FestiWall, an international art festival devoted to enhancing the public realm and improving citizen engagement with the modern section of an old city. Here are two views of a residential tower before and after … Continue reading

Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, People-centric Design, STEM | 2 Comments