Category Archives: Design

In New York City? Visit the Taylor & Francis booth at the Greenbuild Expo Hall, Javits Center, October 21–22nd, 2026!

Posted on October 20, 2026 by Genetics of Design

For the first time in its 25-year history, Greenbuild, known as the world’s largest sustainable design conference, is taking place in NYC. Taylor & Francis which owns the imprint Routledge, publishes books bridging the arts + sciences, including the Handbook … Continue reading →

Posted in Architecture, Biology, City Planning, Design, Education, Health, Neuroscience | Leave a comment

How do People take in Buildings + Interiors? Take part in this quick Eye-Tracking pilot-study to Find out!

Posted on July 10, 2026 by Genetics of Design

This study, sponsored by theHapi.org, is now out for analysis. Thank you to all participants! It looks at how humans really look at buildings, using state-of-the-art eye-tracking and facial-expression-analysis software from iMotions.com, a global purveyor of biometric tools for human … Continue reading →

Posted in Architecture, Biology, Design, Education, Eye Tracking, Interiors, Neuroscience, Patterns | Leave a comment

Are First ‘Fixations’ as Important in Architecture as Advertising? Attendees at Ux+Design/2023 Conference Found Out!

Posted on April 3, 2023 by Genetics of Design

The 2nd International Urban Experience + Design Conference took place at Tufts on Friday, April 28th – a day-long event, open to all. Here’s the conference flyer, featuring a heat map that glows brightest where eyes rest most taking in … Continue reading →

Posted in Architecture, Biology, City Planning, Design, Education | 1 Comment

Check out our Latest Building Studies – Here:

Posted on March 8, 2023 by Genetics of Design

Studies are down now – we expect results out soon! This is very exciting; thank you to all those who took part; Stay tuned! Building Study–#7: https://my.imotions.com/collect/v158/#s/f06e8fcb-fc75-49e3-8b82-7f7ea251bd77?iMotionsLocale=en-US.  Building Study–#6: https://my.imotions.com/collect/v148/#s/c7c7e13d-cb62-4361-bd63-4ab0426ccdaa?iMotionsLocale=en-US Building Study-#5: https://my.imotions.com/collect/v109/#s/7ce0d33b-c461-421e-973f-c4654307e88a?iMotionsLocale=en-US These studies are sponsored by theHapi.org (the Human Architecture … Continue reading →

Posted in Architecture, Biology, City Planning, Design, Education | Leave a comment

Study-#1 Results: Eye Tracking Public Architecture

Posted on October 2, 2022 by Genetics of Design

by Ann Sussman, RA + Hernan Rosas The results are in for Study #1: Eye Tracking Public Architecture. How do people look at these buildings? What immediately draws their eye? Do some buildings make people feel happy and others less … Continue reading →

Posted in Architecture, Biology, Design, Eye Tracking, People-centric Design | 7 Comments

How Do We See the World? Like the Animals We Are!

Posted on April 20, 2022 by Genetics of Design

State-of-the-art biosensors, including eye tracking and facial expression analysis software, help us confront something not always considered – our intrinsic animal nature – and how it directs our behavior subliminally much more than most realize. When applied to understanding our … Continue reading →

Posted in Architecture, Biology, Design, Education | Leave a comment

Architecture that grabs us? It’s on the supermarket shelf!

Posted on February 7, 2022 by Genetics of Design

It’s fascinating to see how billion-dollar retailers seriously consider client feelings in the built environment – including ones not widely acknowledged, like the power of car-free streets and old architecture to make people feel safe and happy – to drive sales of things that have nothing to do with buildings at all. Continue reading →

Posted in Architecture, Biology, Design, faces, Health, Patterns, STEM, Walkability | 4 Comments

Using Biometrics + Instagram in Design

Posted on June 25, 2021 by Genetics of Design

Given two interiors, how do people experience them and which do they prefer—the wallpapered room at left or the one with a living plant wall at right? That’s the question designer Amanda Grinley looked to explore. Starting with a simple, … Continue reading →

Posted in Architecture, Design, Fractals, Health, Interiors, Nature | 1 Comment

Students Changing Design with Biometrics

Posted on May 20, 2021 by Genetics of Design

Welcome to the New Age of Biology where students familiar with biotech tools change design outcomes. That’s what happened this spring, when architecture students at Catholic University of America, suggested changes to a new dining hall on campus and used biometric … Continue reading →

Posted in Architecture, Biology, Design, Education, Eye Tracking, Health, Neuroscience, People-centric Design, STEM | 5 Comments

How an Apple Store Grabs You … Subliminally

Posted on March 22, 2021 by Genetics of Design

Apple reached a $2 trillion market valuation last summer, a clear marker of its tech prowess. But when you look at its retail store design, you see the company also excels at something else entirely: understanding people—and how to capture … Continue reading →

Posted in Design, Neuroscience, People-centric Design, STEM | Leave a comment