Category Archives: Design

Eye-tracking Architecture at Ux+Design/2019 Conference

Thanks to the attendees and presenters at Ux+Design/2019, the 1st International Conference on Urban Experience and Design on April 26 at Tufts University. This conference brought together creative thinkers from around the world who are shaping ‘evidence-based’ design practices, ones … Continue reading

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‘The Postcard Test’ in Copenhagen + beyond

If you want to know which buildings attract people in cities—head to the postcard rack. The postcard above is from Copenhagen by Danish illustrator, Martin Schwartz, who’s created a series that capture “the soul of a city in a single … Continue reading

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Updates to Our 2018 Art+Science Photo Contest

Our new poster shows the kind of photograph that works well with our Art + Science Photo Project and the resulting heat map.  Please take some pictures. Join the fun. Find out what really draws us in with no conscious control. We’ll … Continue reading

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Our 2018 Art+Science Photo Contest

We’re thrilled to announce our grant from the Acton-Boxborough Cultural Council (ABCC) for a unique art + science study of two Massachusetts towns. This study uses photography, biometric tools and new findings in neuroscience to show how our unconscious behaviors govern … Continue reading

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Eye-Tracking Architecture: Going viral…

We were pleased to see our research reported in Common\Edge earlier this month getting broad coverage elsewhere. Let us know if you’d like to republish too. 1. Fast Company: https://www.fastcodesign.com/90153582/scientists-are-finally-discovering-how-our-eyes-really-see-space 2. Architectural Digest: https://www.architecturaldigest.com/story/biometric-scanning-the-future-of-architecture-planning 3. ArchDaily: (in English + Portuguese) … Continue reading

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Park Benches Where No One Sits

If the goal of the bench is socialization, safety, scenery and shelter, why do these benches face busy streets, blank walls and parking lots? Continue reading

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Eye Tracking the ‘Villa’: A First Step toward Understanding How We Experience Architecture

Villa Rotunda by architect Palladio is, arguably, one of the most significant buildings in architectural history. Designed in the late 16th-century as a country house in Vicenza, Italy for a retiring  cleric, its captivating elevations would go on to provide … Continue reading

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