Category Archives: Design

Are First ‘Fixations’ as Important in Architecture as Advertising? Come to Ux+Design/2023 Conference to Find out!

The 2nd International Urban Experience + Design Conference took place at Tufts on Friday, April 28th – a day-long event, open to all, free for students. Here’s the conference flyer, featuring a heat map that glows brightest where eyes rest … Continue reading

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Check out our Latest Building Studies – Here:

Studies are down now – we expect results out soon! This is very exciting; thank you to all those who took part; Stay tuned! Building Study–#7: https://my.imotions.com/collect/v158/#s/f06e8fcb-fc75-49e3-8b82-7f7ea251bd77?iMotionsLocale=en-US.  Building Study–#6: https://my.imotions.com/collect/v148/#s/c7c7e13d-cb62-4361-bd63-4ab0426ccdaa?iMotionsLocale=en-US Building Study-#5: https://my.imotions.com/collect/v109/#s/7ce0d33b-c461-421e-973f-c4654307e88a?iMotionsLocale=en-US These studies are sponsored by theHapi.org (the Human Architecture … Continue reading

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Study-#1 Results: Eye Tracking Public Architecture

by Ann Sussman, RA + Hernan Rosas The results are in for Study #1: Eye Tracking Public Architecture. How do people look at these buildings? What immediately draws their eye? Do some buildings make people feel happy and others less … Continue reading

Posted in Architecture, Biology, Design, Eye Tracking, People-centric Design | 4 Comments

How Do We See the World? Like the Animals We Are!

State-of-the-art biosensors, including eye tracking and facial expression analysis software, help us confront something not always considered – our intrinsic animal nature – and how it directs our behavior subliminally much more than most realize. When applied to understanding our … Continue reading

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Architecture that grabs us? It’s on the supermarket shelf!

It’s fascinating to see how billion-dollar retailers seriously consider client feelings in the built environment – including ones not widely acknowledged, like the power of car-free streets and old architecture to make people feel safe and happy – to drive sales of things that have nothing to do with buildings at all. Continue reading

Posted in Architecture, Biology, Design, faces, Health, Patterns, STEM, Walkability | Leave a comment

Using Biometrics + Instagram in Design

Given two interiors, how do people experience them and which do they prefer—the wallpapered room at left or the one with a living plant wall at right? That’s the question designer Amanda Grinley looked to explore. Starting with a simple, … Continue reading

Posted in Architecture, Design, Fractals, Health, Interiors, Nature | 1 Comment

Students Changing Design with Biometrics

Welcome to the New Age of Biology where students familiar with biotech tools change design outcomes. That’s what happened this spring, when architecture students at Catholic University of America, suggested changes to a new dining hall on campus and used biometric … Continue reading

Posted in Architecture, Biology, Design, Education, Eye Tracking, Health, Neuroscience, People-centric Design, STEM | 4 Comments

How an Apple Store Grabs You … Subliminally

Apple reached a $2 trillion market valuation last summer, a clear marker of its tech prowess. But when you look at its retail store design, you see the company also excels at something else entirely: understanding people—and how to capture … Continue reading

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Seeing How Cars + People Grab Us

With eye tracking we can ‘see’ how humans take in the world. This biometric tool gives an inside view of our remarkable subliminal activity, including what’s really going on when we do something seemingly simple, like walking down a city … Continue reading

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Eye-tracking Architecture to Understand Ourselves

Here’s a video from the non-profit The Human Architecture + Planning Institute, Inc. (theHapi.org) showing results from a Sensing-Streetscape study that looks at how people actually experience buildings and different streets in Boston. Eye tracking can tell us a lot about … Continue reading

Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, Walkability | Leave a comment