Category Archives: Design

How Do We See the World? Like the Animals We Are!

Posted on April 20, 2022 by Genetics of Design

State-of-the-art biosensors, including eye tracking and facial expression analysis software, help us confront something not always considered – our intrinsic animal nature – and how it directs our behavior subliminally much more than most realize. When applied to understanding our … Continue reading →

Posted in Architecture, Biology, Design, Education | Leave a comment

Architecture that grabs us? It’s on the supermarket shelf!

Posted on February 7, 2022 by Genetics of Design

It’s fascinating to see how billion-dollar retailers seriously consider client feelings in the built environment – including ones not widely acknowledged, like the power of car-free streets and old architecture to make people feel safe and happy – to drive sales of things that have nothing to do with buildings at all. Continue reading →

Posted in Architecture, Biology, Design, faces, Health, Patterns, STEM, Walkability | Leave a comment

Using Biometrics + Instagram in Design

Posted on June 25, 2021 by Genetics of Design

Given two interiors, how do people experience them and which do they prefer—the wallpapered room at left or the one with a living plant wall at right? That’s the question designer Amanda Grinley looked to explore. Starting with a simple, … Continue reading →

Posted in Architecture, Design, Fractals, Health, Interiors, Nature | 1 Comment

Students Changing Design with Biometrics

Posted on May 20, 2021 by Genetics of Design

Welcome to the New Age of Biology where students familiar with biotech tools change design outcomes. That’s what happened this spring, when architecture students at Catholic University of America, suggested changes to a new dining hall on campus and used biometric … Continue reading →

Posted in Architecture, Biology, Design, Education, Eye Tracking, Health, Neuroscience, People-centric Design, STEM | 4 Comments

How an Apple Store Grabs You … Subliminally

Posted on March 22, 2021 by Genetics of Design

Apple reached a $2 trillion market valuation last summer, a clear marker of its tech prowess. But when you look at its retail store design, you see the company also excels at something else entirely: understanding people—and how to capture … Continue reading →

Posted in Design, Neuroscience, People-centric Design, STEM | Leave a comment

Seeing How Cars + People Grab Us

Posted on February 20, 2021 by Genetics of Design

With eye tracking we can ‘see’ how humans take in the world. This biometric tool gives an inside view of our remarkable subliminal activity, including what’s really going on when we do something seemingly simple, like walking down a city … Continue reading →

Posted in Biology, Design, Eye Tracking, Walkability | Leave a comment

Eye-tracking Architecture to Understand Ourselves

Posted on January 20, 2021 by Genetics of Design

Here’s a video from the non-profit The Human Architecture + Planning Institute, Inc. (theHapi.org) showing results from a Sensing-Streetscape study that looks at how people actually experience buildings and different streets in Boston. Eye tracking can tell us a lot about … Continue reading →

Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, Walkability | Leave a comment

Open Invitation to Urban Experience and Design Book Launch: Friday, January 15, 2021, 3PM EST

Posted on January 7, 2021 by Genetics of Design

The Human Architecture and Planning Institute, Tufts UEP, and Routledge invite you to a global, virtual event to celebrate the publication of the new book Urban Experience and Design: Contemporary Perspectives on Improving the Public Realm on January 15, 2021, 3PM-4PM Eastern Time. Editors Justin Hollander and Ann … Continue reading →

Posted in Architecture, Biology, City Planning, Design | Tagged | 3 Comments

‘Built Beautiful,’ the Movie on Architecture + Neuroscience Streaming Live at Boston Architectural College on Dec. 7, 2020

Posted on December 2, 2020 by Genetics of Design

Built Beautiful – Trailer from Mariel Rodriguez-McGill on Vimeo. The Boston Architectural College (BAC) announced it will screen this new documentary which bridges the arts + sciences on Monday, December 7, 2020 at 7 PM EST. All are invited to … Continue reading →

Posted in Architecture, Biology, Design, Neuroscience, People-centric Design | Tagged , , , , | Leave a comment

Eye Tracking Architecture to ‘See’ Human Nature

Posted on October 13, 2020 by Genetics of Design

Humans are remarkable creatures, and a great way to appreciate the hidden aspects of our nature is with eye tracking, a biometric tool that measures how our eyes move to take in our surroundings—often without our conscious awareness or control. … Continue reading →

Posted in Architecture, Design, Eye Tracking, Neuroscience, People-centric Design | 1 Comment