Category Archives: Design

Study-#1 Results: Eye Tracking Public Architecture

by Ann Sussman, RA + Hernan Rosas The results are in for Study #1: Eye Tracking Public Architecture. How do people look at these buildings? What immediately draws their eye? Do some buildings make people feel happy and others less … Continue reading

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How Do We See the World? Like the Animals We Are!

State-of-the-art biosensors, including eye tracking and facial expression analysis software, help us confront something not always considered – our intrinsic animal nature – and how it directs our behavior subliminally much more than most realize. When applied to understanding our … Continue reading

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Architecture that grabs us? It’s on the supermarket shelf!

It’s fascinating to see how billion-dollar retailers seriously consider client feelings in the built environment – including ones not widely acknowledged, like the power of car-free streets and old architecture to make people feel safe and happy – to drive sales of things that have nothing to do with buildings at all. Continue reading

Posted in Architecture, Biology, Design, faces, Health, Patterns, STEM, Walkability | Leave a comment

Using Biometrics + Instagram in Design

Given two interiors, how do people experience them and which do they prefer—the wallpapered room at left or the one with a living plant wall at right? That’s the question designer Amanda Grinley looked to explore. Starting with a simple, … Continue reading

Posted in Architecture, Design, Fractals, Health, Interiors, Nature | 1 Comment

Students Changing Design with Biometrics

Welcome to the New Age of Biology where students familiar with biotech tools change design outcomes. That’s what happened this spring, when architecture students at Catholic University of America, suggested changes to a new dining hall on campus and used biometric … Continue reading

Posted in Architecture, Biology, Design, Education, Eye Tracking, Health, Neuroscience, People-centric Design, STEM | 4 Comments

How an Apple Store Grabs You … Subliminally

Apple reached a $2 trillion market valuation last summer, a clear marker of its tech prowess. But when you look at its retail store design, you see the company also excels at something else entirely: understanding people—and how to capture … Continue reading

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Seeing How Cars + People Grab Us

With eye tracking we can ‘see’ how humans take in the world. This biometric tool gives an inside view of our remarkable subliminal activity, including what’s really going on when we do something seemingly simple, like walking down a city … Continue reading

Posted in Biology, Design, Eye Tracking, Walkability | Leave a comment

Eye-tracking Architecture to Understand Ourselves

Here’s a video from the non-profit The Human Architecture + Planning Institute, Inc. (theHapi.org) showing results from a Sensing-Streetscape study that looks at how people actually experience buildings and different streets in Boston. Eye tracking can tell us a lot about … Continue reading

Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, Walkability | Leave a comment

Open Invitation to Urban Experience and Design Book Launch: Friday, January 15, 2021, 3PM EST

The Human Architecture and Planning Institute, Tufts UEP, and Routledge invite you to a global, virtual event to celebrate the publication of the new book Urban Experience and Design: Contemporary Perspectives on Improving the Public Realm on January 15, 2021, 3PM-4PM Eastern Time. Editors Justin Hollander and Ann … Continue reading

Posted in Architecture, Biology, City Planning, Design | Tagged | 3 Comments

‘Built Beautiful,’ the Movie on Architecture + Neuroscience Streaming Live at Boston Architectural College on Dec. 7, 2020

Built Beautiful – Trailer from Mariel Rodriguez-McGill on Vimeo. The Boston Architectural College (BAC) announced it will screen this new documentary which bridges the arts + sciences on Monday, December 7, 2020 at 7 PM EST. All are invited to … Continue reading

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