Category Archives: Design

The Genetics of Garden Design

Architecture is not just about houses and buildings—it’s also about gardens and landscapes. In the Genetics of Design, we write about how design affects biology and how biology affects design. Well-designed spaces make people feel comfortable and safe. They mesh … Continue reading

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Eye Tracking Architecture: a Pilot Study at the IHCD

In our pilot study at the Institute for Human Centered Design (IHCD), we used eye-tracking technology to understand how people respond to the built environment. Thirty-three test volunteers, aged 18 to 80, viewed more than 60 images of elevations and … Continue reading

Posted in Architecture, City Planning, Design, People-centric Design | Tagged | 5 Comments

Inner Views: Your Brain on People

We see a space differently with people in the picture; our brain simply directs our attention towards them without any conscious effort on our part. On some level, we may know this, but now with eye-tracking technology we can really … Continue reading

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The Joy of Modern Houses

The first time I toured a modern house, it was love at first sight. Heart racing. Pulse pounding. Face flushing. Love. Or maybe lust. Either way, once I met a house with cathedral ceilings, I never went back. Humongous windows. … Continue reading

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The Allure of Repeated Patterns

The main draw of the new Broad Museum slated to open in Los Angeles on September 22 is the eye-catching pattern on the building’s skin. Humans are captivated by repeating patterns: dots, diamonds, circles, cross hatches, ovals, stripes, spirals, scallops, … Continue reading

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No Faces – We’ll Affix That!

How We Add Faces to Blank Places Humans are drawn to faces. Our brains are built to see them. Indeed, more of our brain is engaged in facial recognition than the recognition of any other visual object, says neuroscientist Eric … Continue reading

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Following Fractals

“God is in the details.” – Ludwig Mies van der Rohe As New England emerged from a record-breaking snowy winter, I watched trees blossom overnight into intricate patterns against a blue sky. Without thinking, I grabbed my iPhone and pointed … Continue reading

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