Here’s a video from the non-profit The Human Architecture + Planning Institute, Inc. (theHapi.org) showing results from a Sensing-Streetscape study that looks at how people actually experience buildings and different streets in Boston.

Eye tracking can tell us a lot about our surroundings – such as what instantly gets our attention and what doesn’t – and tells us even more about ourselves! Like letting us ‘see’ how much of our behavior, including where our eyes focus, happens subliminally, or without our conscious awareness or control.

More info about this study at: theHapi.org. Interested in learning more about eye tracking? Reach out to them at: Contact@theHapi.org. The non-profit’s mission is to improve the design of the built environment through education and research with cutting-edge biometric tools like this.