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Recent Posts
- Webinar: Architecture + the 21st-Century Paradigm Shift: Designing for the Subliminal Brain, February 25
- Seeing How Cars + People Grab Us
- Drexel Webinar: Designing for the Emotional Brain, February 2
- Eye-tracking Architecture to Understand Ourselves
- Open Invitation to Urban Experience and Design Book Launch: Friday, January 15, 2021, 3PM EST
Blogroll
Category Archives: Architecture
Our 2018 Art+Science Photo Contest
We’re thrilled to announce our grant from the Acton-Boxborough Cultural Council (ABCC) for a unique art + science study of two Massachusetts towns. This study uses photography, biometric tools and new findings in neuroscience to show how our unconscious behaviors govern … Continue reading
Posted in Architecture, City Planning, Design, Eye Tracking, People-centric Design, STEM, Walkability
Tagged photo contest
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If You Want To See How People ‘See’ Boston City Hall – Eye Track it!
Piazza del Campo in Siena, Italy and Boston’s City Hall Plaza are often cited as the best and worst of what architecture can be. The Italian piazza with its crenelated city hall and tightly-aligned buildings has invited public gathering and … Continue reading
Eye-Tracking Architecture: Going viral…
We were pleased to see our research reported in Common\Edge earlier this month getting broad coverage elsewhere. Let us know if you’d like to republish too. 1. Fast Company: https://www.fastcodesign.com/90153582/scientists-are-finally-discovering-how-our-eyes-really-see-space 2. Architectural Digest: https://www.architecturaldigest.com/story/biometric-scanning-the-future-of-architecture-planning 3. ArchDaily: (in English + Portuguese) … Continue reading
Park Benches Where No One Sits
If the goal of the bench is socialization, safety, scenery and shelter, why do these benches face busy streets, blank walls and parking lots? Continue reading
Posted in Architecture, City Planning, Design, Health, People-centric Design
Tagged Architecture, City Planning, Design, Green Spaces, Health, Indoor-Outdoor, Wellness
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Eye Tracking the ‘Villa’: A First Step toward Understanding How We Experience Architecture
Villa Rotunda by architect Palladio is, arguably, one of the most significant buildings in architectural history. Designed in the late 16th-century as a country house in Vicenza, Italy for a retiring cleric, its captivating elevations would go on to provide … Continue reading
Eye Tracking Architecture: a Pilot Study at the IHCD
In our pilot study at the Institute for Human Centered Design (IHCD), we used eye-tracking technology to understand how people respond to the built environment. Thirty-three test volunteers, aged 18 to 80, viewed more than 60 images of elevations and … Continue reading
Inner Views: Your Brain on People
We see a space differently with people in the picture; our brain simply directs our attention towards them without any conscious effort on our part. On some level, we may know this, but now with eye-tracking technology we can really … Continue reading
Posted in Architecture, Design, Uncategorized
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Faces of Japan
Have you ever looked at a house and felt it was looking back? Did the windows, doors and threshold resemble a friendly face? Now that I’m attuned to our subconscious bias for faces, I’m on constant lookout for buildings that … Continue reading
Posted in Architecture, Patterns, People-centric Design
Tagged face-i-tecture, faces, Patterns
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The Joy of Modern Houses
The first time I toured a modern house, it was love at first sight. Heart racing. Pulse pounding. Face flushing. Love. Or maybe lust. Either way, once I met a house with cathedral ceilings, I never went back. Humongous windows. … Continue reading
Posted in Architecture, Design, Health
Tagged Architecture, Design, Health, Indoor-Outdoor, Modern, Traditional
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Architecture that Calls to Us
I was heading to the beach the other day when I saw this barn at a nearby local orchard, and I knew I’d have to stop by. The barn seemed to have wide eyes that met my gaze and called … Continue reading
