Category Archives: Neuroscience

The Case Against All-Glass Facades

Posted on July 18, 2020 by Genetics of Design

The pictures tell the story. And make the case. Biometric studies explain why. At left, is a photo of MassArt Design and Media Center, (c. 2016), a public college of applied art in downtown Boston; at right, the George Wythe … Continue reading →

Posted in Architecture, Biology, Design, Eye Tracking, Neuroscience, People-centric Design | Tagged | 4 Comments

Empathy in Design: Measuring How Faces Make Places

Posted on June 21, 2020 by Genetics of Design

Since 2015, Ragusa, Sicily has hosted FestiWall, an international art festival devoted to enhancing the public realm and improving citizen engagement with the modern section of an old city. Here are two views of a residential tower before and after … Continue reading →

Posted in Architecture, City Planning, Design, Eye Tracking, Neuroscience, People-centric Design, STEM | 1 Comment

Do the ‘Fish Experiment’ to ‘See’ What We’re Built to See

Posted on March 25, 2020 by Genetics of Design

Did you ever wonder about the strange way humans take in the world? Like the animals we are, of course! A quick way to see this is with the ‘Fish Experiment.’ Look at the images below and note where your … Continue reading →

Posted in Neuroscience, Patterns, People-centric Design, Primal Vista | Tagged , , | 2 Comments