Category Archives: Uncategorized

Your Brain on Streets: The Secret Revealed, How Car-centric Development Keeps You Off Your Feet!

Quick, which suburban street catches your eye? Where do you think you’ll likely find people walking on a street? The subdivision at left, or the one at right, with houses close-in? If you said, the street with denser residences – at … Continue reading

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How Boston’s Glassy Seaport Fails + Why It Always Will!

A recent article in the Boston Globe Magazine, 15 Things to Love and 11 Things to Loathe about Boston, labels the newest glassy section of the city “soulless” something people “loathe,” calling Boston’s Seaport District a “bland cityscape, a tract of … Continue reading

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Strong Towns Podcast: “Why We Should Build Cities for our Unconscious Brains”

“How neurotic have we become as a society by living in places that are largely incoherent to our primordial wiring? How difficult is it for us to exist, as humans, in places that kind of undermine everything our body is … Continue reading

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Why Eye-track Boston City Hall? To ‘See’ Evolution at Work!

Eye-tracking Boston City Hall is fascinating and instructive not only because it shows us how ‘avoidant‘ the building is – how the brain directs the eyes not to look at the building in the first 3-to-5 seconds, before ‘conscious’ thinking can come … Continue reading

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Interested in Biometrics+Buildings? Come to a Brainstorming Session June 30, 2019!

Here’s the info: This event is free; we’ll be meeting in the Hooper-Lee-Nichols house, the second oldest in Cambridge, MA, just outside of Harvard Square at noon. Should be fun! RSVP: annsmail4@gmail.com +/or heidi@pribell.com, if you can attend.

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1st International Ux+Design/2019 Conference

Genetics of Design is thrilled to co-sponsor the 1st International Urban Experience + Design/2019 conference with Tufts University, on April 26, 2019. This all-day event in Medford, Massachusetts, will bring together architects, planners and researchers from around the world interested … Continue reading

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“The Primal Pattern” for Architecture Worldwide? the Face

What connects us to other people? One commonality: we share an evolutionary path that gave us very similar internal templates. That’s what the ‘House Experiment’ demonstrates so well. Asked to “draw a house as if they’re five years old,” people draw … Continue reading

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The “Primal Pattern” for Architecture is in Us

What happens when you ask people to “draw a house as if they were five?” Last year I gave 19 talks, in the U.S. and Berlin, and asked more than 500 people just that. The results are in – and they … Continue reading

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How Architecture Makes Us Feel – Matters!

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Maya got that right: people never forget how you make them feel. The … Continue reading

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Next Step for Architecture? Embracing the Biology of Human Perception

How do we look at the world? Like the animal we are!  The images above shows how we look at a coffee cup differently when it has ‘eyes’ on it – even if fake!  Our brain, an artifact of 3.8 … Continue reading

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