Category Archives: Uncategorized

How do we look at the world? Like the animal we are!  The images above shows how we look at a coffee cup differently when it has ‘eyes’ on it – even if fake!  Our brain, an artifact of 3.8 … Continue reading →

For Tufts link see: https://sites.tufts.edu/uxdesign/ For ArchNewsNow.com link: 11.06.2018  

  How Do We See our World? What grabs our eye first, second + third? Come find out at the Discovery Museum in Acton, MA on Friday, October 5, 2018, from 4:30 – 7 PM. Admission’s free. It’s fun for … Continue reading →

How does architecture catch the eye? The 2018 Acton-Boxborough Photo Contest, an art-science project, run by Genetics of Design, with help from high school students and supported by a local Cultural Council (ABCC), came up with these intriguing answers. In 1stPlace, Woodlawn … Continue reading →

We’re sharing a new post from iMotions, a bio-metric aggregating company based in Boston and Copenhagen, on the emerging field of neuroarchitecture, and how high tech tools can help us better understand human responses to the built-environment and improve design. … Continue reading →

What makes Paris so walkable? The 18th and 19th-century architecture, the shops, the cafes-on-every corner, the human-scaled development – yes, yes, yes.  All true. But there’s more, something not as celebrated and a key secret to Paris’ walkability and engaging … Continue reading →

Click on images above or the link here to read this recent post on Common\Edge.org, a non-profit site dedicated to improving the design of our built environment. Ann Sussman and Janice M. Ward from geneticsofdesign.com co-authored the piece with Tufts … Continue reading →

Around the end-of-year gift-giving season, it’s fun to check out the packages that grab our attention. Like this one: Completely irresistible. How can you not look at those kitties and love them? Won’t you take them home? The feelings are … Continue reading →

Click on images above to read this recent post on CommonEdge.org, a non-profit site dedicated to improving the design of our built environment. The piece is co-authored by Ann Sussman and Janice M. Ward from geneticsofdesign.com.  

What makes a place walkable? Turns out it’s not just sidewalks. ‘Fixation points’ that stimulate the eye to look in a direction or at a specific place, matter too. With eye-tracking tools, you can start to deconstruct the hidden process … Continue reading →