Call for Participants: Take part in’s Building Studies – Online!

How do people look at buildings? What immediately draws their eye; do some buildings make people feel happy – and others sad?

Researchers at (the Human Architecture + Planning Institute Inc) ask these kind of questions and use state-of-the-art eye-tracking software to answer them. This month, the nonprofit’s inviting participants to take part in a series of studies using iMotions-online software, to track how we actually look at buildings exploring both our conscious and subliminal responses. The project starts with this 4-minute Building Study#1 – now online!

All are welcome to take part, simply click on link below:

Anyone with a laptop or PC with webcam, can sign in; on a Mac, link to it from Google Chrome or Firefox (and it’s best to do so in a quiet space with minimal distraction.)’s Building Studies investigate the way that humans actually interact with buildings – moving beyond aesthetic opinion – to collect biometric proof about why and how humans respond the way we do to built environments, establishing criteria for building better places, and improving our health and well-being in the public realm.

For, as Dr. Claudia Miller, of the University of Texas School of Medicine has famously stated: “Architects have a greater ability to improve public health than medical professionals.” We think so too, and believe this important research establishes the metrics for doing so.

If you’re interested in learning more, or have ideas for a study or collaboration, feel free to reach out to The email:

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2 Responses to Call for Participants: Take part in’s Building Studies – Online!

  1. Pingback: Take part in’s Building Studies #1-#5, using eye tracking, to reveal how we really ‘see’ buildings! | The Genetics of Design

  2. Pingback: Take part in’s Building Study #2 – using the latest biometrics to understand how we ‘see’ buildings! | The Genetics of Design

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