Author Archives: Genetics of Design

Your Brain on Streets: The Secret Revealed, How Car-centric Development Keeps You Off Your Feet!

Quick, which suburban street catches your eye? Where do you think you’ll likely find people walking on a street? The subdivision at left, or the one at right, with houses close-in? If you said, the street with denser residences – at … Continue reading

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How Boston’s Glassy Seaport Fails + Why It Always Will!

A recent article in the Boston Globe Magazine, 15 Things to Love and 11 Things to Loathe about Boston, labels the newest glassy section of the city “soulless” something people “loathe,” calling Boston’s Seaport District a “bland cityscape, a tract of … Continue reading

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Strong Towns Podcast: “Why We Should Build Cities for our Unconscious Brains”

“How neurotic have we become as a society by living in places that are largely incoherent to our primordial wiring? How difficult is it for us to exist, as humans, in places that kind of undermine everything our body is … Continue reading

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Why Eye-track Boston City Hall? To ‘See’ Evolution at Work!

Eye-tracking Boston City Hall is fascinating and instructive not only because it shows us how ‘avoidant‘ the building is – how the brain directs the eyes not to look at the building in the first 3-to-5 seconds, before ‘conscious’ thinking can come … Continue reading

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Why eye-track the Mona Lisa? To see your brain at work!

Humans are pattern recognition experts. And looking at Leonardo da Vinci’s Mona Lisa (c. 1503) below, listed as the world’s most viewed painting,  is a good way to see the pattern we’re most cut out to see. It’s the face, … Continue reading

Posted in Architecture, Biology, Eye Tracking, Patterns, People-centric Design | 1 Comment

Interested in Biometrics+Buildings? Come to a Brainstorming Session June 30, 2019!

Here’s the info: This event is free; we’ll be meeting in the Hooper-Lee-Nichols house, the second oldest in Cambridge, MA, just outside of Harvard Square at noon. Should be fun! RSVP: annsmail4@gmail.com +/or heidi@pribell.com, if you can attend.

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Imagine No Cars !

“Imagine there’s no autos It’s easy if you try Only healthy walking And cycling ‘neath the sky” —A riff on John Lennon’s, Imagine Visitors to Kyoto, Copenhagen, Amsterdam, Porto and Paris don’t have to imagine – they already have miles … Continue reading

Posted in City Planning, Cycling, Exercise, Health, People-centric Design, Walkability | Leave a comment

‘Ux+Design’ Conference Take-aways: Biometrics Can Tell Us a lot about Buildings …and Ourselves

A good turnout at the 1st International Urban Experience and Design (Ux+Design/2019) conference at Tufts last month, which drew architects, planners, researchers and students from around the world interested in improving the built environment and better understanding our responses to … Continue reading

Posted in Architecture, Biology, City Planning, Eye Tracking, STEM, Walkability | Tagged , , , , | 1 Comment

Eye-tracking Architecture at Ux+Design/2019 Conference

Thanks to the attendees and presenters at Ux+Design/2019, the 1st International Conference on Urban Experience and Design on April 26 at Tufts University. This conference brought together creative thinkers from around the world who are shaping ‘evidence-based’ design practices, ones … Continue reading

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‘The Postcard Test’ in Copenhagen + beyond

If you want to know which buildings attract people in cities—head to the postcard rack. The postcard above is from Copenhagen by Danish illustrator, Martin Schwartz, who’s created a series that capture “the soul of a city in a single … Continue reading

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