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Recent Posts
- Are First ‘Fixations’ as Important in Architecture as Advertising? Attendees at Ux+Design/2023 Conference Found Out!
- Check out our Latest Building Studies – Here:
- Take Part in updated Eye-Tracking Building Studies Here
- Take Part in these Eye-Tracking Studies – to Help ‘See’ How We See our World!
- A Talk on Cognitive Architecture – Thursday, November 17th
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Author Archives: Genetics of Design
Take part in theHapi.org’s Building Studies #2 + #3, using the latest biometrics to understand how we ‘see’ buildings!
Anyone with a laptop or PC with webcam can sign in; on a Mac, link to it from Google Chrome or Firefox (and it’s best to do so in a quiet space with minimal distraction.) Here are the links: Building … Continue reading
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Call for Participants: Take part in theHapi.org’s Building Studies – Online!
How do people look at buildings? What immediately draws their eye; do some buildings make people feel happy – and others sad? Researchers at theHapi.org (the Human Architecture + Planning Institute Inc) ask these kind of questions and use state-of-the-art … Continue reading
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How Do We See the World? Like the Animals We Are!
State-of-the-art biosensors, including eye tracking and facial expression analysis software, help us confront something not always considered – our intrinsic animal nature – and how it directs our behavior subliminally much more than most realize. When applied to understanding our … Continue reading
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How Faces Make Places – Scotland
Our forthcoming book, Face-i-tecture, How Faces Make Places, shows the power of face-like facades to win us over—worldwide. Up first, a trip to the Scottish Highlands, a cool, wet destination, where finding shelter becomes important after a day-long hike. Far … Continue reading
Architecture that grabs us? It’s on the supermarket shelf!
It’s fascinating to see how billion-dollar retailers seriously consider client feelings in the built environment – including ones not widely acknowledged, like the power of car-free streets and old architecture to make people feel safe and happy – to drive sales of things that have nothing to do with buildings at all. Continue reading
Posted in Architecture, Biology, Design, faces, Health, Patterns, STEM, Walkability
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Last minute gift-shopping? Check out new titles here for inspiration!
Interested in building a better world, improving the outlook for people and the planet in 2022? Keen to understand the critical link between buildings and our biology? Then check out these books, written and edited by members and colleagues of … Continue reading
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Programming for Health and Wellbeing in Architecture Book Launch: Thursday, December 9, 2021
The Human Architecture and Planning Institute held a global, virtual event to celebrate the publication of the new book Programming for Health and Wellbeing in Architecture on December 9, 2021. Here’s the recording: https://youtu.be/WaEmnGOFW6c In 20 chapters, this book makes the case for a new … Continue reading
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How Psychology + Neuroscience Change How We ’See’ Architecture + Ourselves: December 8th, 7 PM ET
Ann Sussman will talk about about her new book Cognitive Architecture, 2nd edition, (2021) co-authored with Justin B Hollander, which reveals the technologies, including eye tracking, that show how subliminal human behaviors direct our experience of the built environment more than … Continue reading
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Designing for the Subliminal Brain: Architecture & the 21st Century Paradigm Shift, at the ICAA, December 3, 2021
How do buildings make people feel? How do they influence behavior? This talk at the ICAA (Institute for Classical Architecture & Art) in NYC reviewed new findings in neuroscience and psychology and new technologies that can help us better understand … Continue reading
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Architecture in Transition: New Findings from the Sciences: Webinar, Nov 11, 2021
This free talk, live-streamed from India, featured biometric studies of buildings, like the one below, by geneticsofdesign.com! Click here for more info on the event, sponsored by the non-profit, INHAF: Architecture in Transition: New Findings from the Sciences And the … Continue reading
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The Genetics of Design 