Author Archives: Genetics of Design

How Faces Make Places – Scotland

Our forthcoming book, Face-i-tecture, How Faces Make Places, shows the power of face-like facades to win us over—worldwide. Up first, a trip to the Scottish Highlands, a cool, wet destination, where finding shelter becomes important after a day-long hike. Far … Continue reading

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Architecture that grabs us? It’s on the supermarket shelf!

It’s fascinating to see how billion-dollar retailers seriously consider client feelings in the built environment – including ones not widely acknowledged, like the power of car-free streets and old architecture to make people feel safe and happy – to drive sales of things that have nothing to do with buildings at all. Continue reading

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Last minute gift-shopping? Check out new titles here for inspiration!

Interested in building a better world, improving the outlook for people and the planet in 2022? Keen to understand the critical link between buildings and our biology? Then check out these books, written and edited by members and colleagues of … Continue reading

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Programming for Health and Wellbeing in Architecture Book Launch: Thursday, December 9, 2021

The Human Architecture and Planning Institute held a global, virtual event to celebrate the publication of the new book Programming for Health and Wellbeing in Architecture on December 9, 2021. Here’s the recording: https://youtu.be/WaEmnGOFW6c In 20 chapters, this book makes the case for a new … Continue reading

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How Psychology + Neuroscience Change How We ’See’ Architecture + Ourselves: December 8th, 7 PM ET

Ann Sussman will talk about about her new book Cognitive Architecture, 2nd edition, (2021) co-authored with Justin B Hollander, which reveals the technologies, including eye tracking, that show how subliminal human behaviors direct our experience of the built environment more than … Continue reading

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Designing for the Subliminal Brain: Architecture & the 21st Century Paradigm Shift, at the ICAA, December 3, 2021

How do buildings make people feel? How do they influence behavior? This talk at the ICAA (Institute for Classical Architecture & Art) in NYC reviewed new findings in neuroscience and psychology and new technologies that can help us better understand … Continue reading

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Architecture in Transition: New Findings from the Sciences: Webinar, Nov 11, 2021

This free talk, live-streamed from India, featured biometric studies of buildings, like the one below, by geneticsofdesign.com! Click here for more info on the event, sponsored by the non-profit, INHAF: Architecture in Transition: New Findings from the Sciences And the … Continue reading

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How Modern Architecture Takes Us Up – to the Sky (literally!)

It’s fascinating to look at how we really look at buildings – or not. Indeed, it can be revealing to see how modern buildings draw us to look at things around them – their surrounding trees, sky, or roof line – rather than … Continue reading

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Cognitive Architecture, 2nd edition, is out!

This just in: Cognitive Architecture, 2nd edition, by Ann Sussman and Justin B. Hollander, is out! The book reviews new findings in psychology and neuroscience to help architects and planners better understand their clients as the sophisticated mammals they are, … Continue reading

Posted in Architecture, Biology, Eye Tracking, Neuroscience | 2 Comments

Why Ornament + Detail Really Matter in Architecture

“Details make perfection, and perfection is not a detail.” – Leonardo da Vinci Details really matter in architecture, and today we have the high-tech tools to show why and how to make the case quickly. For instance, below are two … Continue reading

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