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Recent Posts
- Upcoming Workshop in Boston: Eye Tracking for Architects!
- Looking for a happy Fall? Check out these HAPI courses bridging the Arts + Sciences!
- How do People take in Buildings + Interiors? Take part in this quick Eye-Tracking pilot-study to Find out!
- Finding Biology in London Postcards!
- Talk on Thigmotaxis – the Human ‘Wall-Hugging’ trait: Tuesday, March 10th, 2026
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Author Archives: Genetics of Design
Biometrics + ‘Evidence-based’ Design: the Next Step for Architecture
We’re sharing a new post from iMotions, a bio-metric aggregating company based in Boston and Copenhagen, on the emerging field of neuroarchitecture, and how high tech tools can help us better understand human responses to the built-environment and improve design. … Continue reading
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A Trip to Tahoe: Walking the California/Nevada Divide
When I asked the concierge for directions to cafes and shops, he told me to walk three blocks to the traffic lights, then turn right to California or left to Nevada. “You’ll see the difference,” he said. Indeed. Little did … Continue reading
Posted in Architecture, City Planning, Health, People-centric Design, Walkability
Tagged safety, Walkability
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The Powerful ‘Pavers of Paris’ – How They Get You Walking without Saying a Thing
What makes Paris so walkable? The 18th and 19th-century architecture, the shops, the cafes-on-every corner, the human-scaled development – yes, yes, yes. All true. But there’s more, something not as celebrated and a key secret to Paris’ walkability and engaging … Continue reading
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Updates to Our 2018 Art+Science Photo Contest
Our new poster shows the kind of photograph that works well with our Art + Science Photo Project and the resulting heat map. Please take some pictures. Join the fun. Find out what really draws us in with no conscious control. We’ll … Continue reading
Posted in Architecture, Design, Eye Tracking, People-centric Design, STEM
Tagged Design, Eye Tracking, photo contest
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‘How Biometrics Can Help Designers Build Better Places for People’ from Common\Edge
Click on images above or the link here to read this recent post on Common\Edge.org, a non-profit site dedicated to improving the design of our built environment. Ann Sussman and Janice M. Ward from geneticsofdesign.com co-authored the piece with Tufts … Continue reading
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O-x-y-t-o-c-i-n: The 8-letter Word Every Architect Should Know
What are attributes of great design? It draws the eye. And you delight in taking it in—no matter your age, background or the times you live in. The buildings wordlessly beckon. But how? Turns out to understand why great buildings … Continue reading
Our 2018 Art+Science Photo Contest
We’re thrilled to announce our grant from the Acton-Boxborough Cultural Council (ABCC) for a unique art + science study of two Massachusetts towns. This study uses photography, biometric tools and new findings in neuroscience to show how our unconscious behaviors govern … Continue reading
Posted in Architecture, City Planning, Design, Eye Tracking, People-centric Design, STEM, Walkability
Tagged photo contest
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If You Want To See How People ‘See’ Boston City Hall – Eye Track it!
Piazza del Campo in Siena, Italy and Boston’s City Hall Plaza are often cited as the best and worst of what architecture can be. The Italian piazza with its crenelated city hall and tightly-aligned buildings has invited public gathering and … Continue reading
Why Putting Pets on a Package Grabs Attention – No Matter What’s Inside
Around the end-of-year gift-giving season, it’s fun to check out the packages that grab our attention. Like this one: Completely irresistible. How can you not look at those kitties and love them? Won’t you take them home? The feelings are … Continue reading
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Eye-Tracking Architecture: Going viral…
We were pleased to see our research reported in Common\Edge earlier this month getting broad coverage elsewhere. Let us know if you’d like to republish too. 1. Fast Company: https://www.fastcodesign.com/90153582/scientists-are-finally-discovering-how-our-eyes-really-see-space 2. Architectural Digest: https://www.architecturaldigest.com/story/biometric-scanning-the-future-of-architecture-planning 3. ArchDaily: (in English + Portuguese) … Continue reading
