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- Finding Biology in London Postcards!
- Talk on Thigmotaxis – the Human ‘Wall-Hugging’ trait: Tuesday, March 10th, 2026
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Author Archives: Genetics of Design
Eye-tracking Architecture at Ux+Design/2019 Conference
Thanks to the attendees and presenters at Ux+Design/2019, the 1st International Conference on Urban Experience and Design on April 26 at Tufts University. This conference brought together creative thinkers from around the world who are shaping ‘evidence-based’ design practices, ones … Continue reading
Posted in Architecture, City Planning, Design, Eye Tracking, People-centric Design, STEM, Walkability
Tagged Architecture, Design
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‘The Postcard Test’ in Copenhagen + beyond
If you want to know which buildings attract people in cities—head to the postcard rack. The postcard above is from Copenhagen by Danish illustrator, Martin Schwartz, who’s created a series that capture “the soul of a city in a single … Continue reading
Posted in Architecture, City Planning, Design, Patterns
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1st International Ux+Design/2019 Conference
Genetics of Design is thrilled to co-sponsor the 1st International Urban Experience + Design/2019 conference with Tufts University, on April 26, 2019. This all-day event in Medford, Massachusetts, will bring together architects, planners and researchers from around the world interested … Continue reading
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“The Primal Pattern” for Architecture Worldwide? the Face
What connects us to other people? One commonality: we share an evolutionary path that gave us very similar internal templates. That’s what the ‘House Experiment’ demonstrates so well. Asked to “draw a house as if they’re five years old,” people draw … Continue reading
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The “Primal Pattern” for Architecture is in Us
What happens when you ask people to “draw a house as if they were five?” Last year I gave 19 talks, in the U.S. and Berlin, and asked more than 500 people just that. The results are in – and they … Continue reading
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How Architecture Makes Us Feel – Matters!
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Maya got that right: people never forget how you make them feel. The … Continue reading
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Next Step for Architecture? Embracing the Biology of Human Perception
How do we look at the world? Like the animal we are! The images above shows how we look at a coffee cup differently when it has ‘eyes’ on it – even if fake! Our brain, an artifact of 3.8 … Continue reading
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1st Ux+Design/2019 Conference: Call for Proposals
For Tufts link see: https://sites.tufts.edu/uxdesign/ For ArchNewsNow.com link: 11.06.2018
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‘How Do We See our World?’: a fun Flash-card Game, Debuting at Discovery Museum in Acton, MA, October 5th, Shows You!
How Do We See our World? What grabs our eye first, second + third? Come find out at the Discovery Museum in Acton, MA on Friday, October 5, 2018, from 4:30 – 7 PM. Admission’s free. It’s fun for … Continue reading
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Winning Photos Show How We Truly ‘See’ Buildings
How does architecture catch the eye? The 2018 Acton-Boxborough Photo Contest, an art-science project, run by Genetics of Design, with help from high school students and supported by a local Cultural Council (ABCC), came up with these intriguing answers. In 1stPlace, Woodlawn … Continue reading
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