Next Step for Architecture? Embracing the Biology of Human Perception

Screen Shot 2018-11-18 at 9.50.28 PM

 

© geneticsofdesign.com + ecoempathy.wordpress.blogspot.com

 

How do we look at the world? Like the animal we are!  The images above shows how we look at a coffee cup differently when it has ‘eyes’ on it – even if fake!  Our brain, an artifact of 3.8 billion years of evolution would never let us do otherwise! It’s simply too dangerous from its perspective.  So when we see the eyes on the plush cup at a coffee bar we go straight for them unconsciously (in pre-attentive processing); and when they’re removed we’ll focus attention more on the sharp shapes (toothpicks) in front.*

“Architects today face a unique opportunity to reshape the environment so it’s a better fit with our biological nature. They are in an unprecedented position to use evidence-based design and build what people want to, unconsciously, see and be in. With new biometric tools, they can more easily do postoccupancy evaluations, asking people where they feel at their best, ensuring that new projects are rooted in successful precedent—for real.”

Evolution is real and fascinating; to build the best places for people, designers need to look into it. Read more at Architectural Digest site: Why Architectural Education Needs to Embrace Evidence-Based Design, Now .

* Images made with 3M’s VAS software.

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s