We’re sharing a new post from iMotions, a bio-metric aggregating company based in Boston and Copenhagen, on the emerging field of neuroarchitecture, and how high tech tools can help us better understand human responses to the built-environment and improve design.  (Full disclosure: we’ve successfully used iMotions in our studies.)

Neuroarchitecture or cognitive architecture, is an emerging field that provides an empirical basis for the design choices made by architects. Rather than settling for purely theoretical debates about test prices in design, research is showing the way, and guiding the creation of actual evidence-based design.

Continue reading this post to find current trends in eye-tracking and how they inform our world today.