Author Archives: Genetics of Design

What happens when you eye track architecture? The City of Somerville provided us with some views of Davis Square to find out. Here’s one picture of an existing building there surrounded by parking. And here’s the same image we photoshopped … Continue reading →

Eye tracking, often used in web and ad design today, can help us see how we see art. Here’s Femme a la Fenetre, (Woman at a Window) a portrait Picasso painted of his mistress Marie-Thérèse in 1936. (It sold at auction for … Continue reading →

This cartoon by Hilary Price really gets it: We’re built for relationships, so much so that we love looking for and at people all the time and extend this trait to looking at inanimate things that resemble us. We are … Continue reading →

Interested in ‘seeing’ your brain subconsiously take in the buildings around you? Then come to our talk Thursday, November 17th, at 1 PM at the Boston Convention Center, part of the ABX 2016 Conference. We’ll be presenting eye-tracking research from our recent … Continue reading →

Eye-tracking tools can help us see how we look out on the world as an animal – and it can help us understand why some buildings catch our attention while others don’t and never will. Check out the photos below: … Continue reading →

The Biometrics of Placemaking: Why We Need Buildings to ‘See’ Us When:September 26, 2016 | 6:00 PM – 8:00 PM Where: Boston Society of Architects (BSA) Space, 290 Congress St, Suite 200, Boston Info: This event is free w refreshments and open to all … Continue reading →

The Academy of Neuroscience for Architecture (ANFA) hosts its fall conference, Connections: BridgeSynapses September 22-24 at the Salk Institute in La Jolla, CA. We’ll be sending along the poster below, the pilot-study of eye tracking Boston buildings, mentioned in a previous … Continue reading →