Author Archives: Genetics of Design

Around the end-of-year gift-giving season, it’s fun to check out the packages that grab our attention. Like this one: Completely irresistible. How can you not look at those kitties and love them? Won’t you take them home? The feelings are … Continue reading →

Click on images above to read this recent post on CommonEdge.org, a non-profit site dedicated to improving the design of our built environment. The piece is co-authored by Ann Sussman and Janice M. Ward from geneticsofdesign.com.  

What makes a place walkable? Turns out it’s not just sidewalks. ‘Fixation points’ that stimulate the eye to look in a direction or at a specific place, matter too. With eye-tracking tools, you can start to deconstruct the hidden process … Continue reading →

If you want to learn how your brain works, in particular how it takes in visual stimuli, look at an Apple ad. The tech giant, listed as the world’s 9th largest company, with a current valuation of some $800 billion, has introduced revolutionary products … Continue reading →

Click on images above to read this post on CommonEdge.org, a non-profit site dedicated to improving the design of our built environment. The piece is co-authored by Ann Sussman and Katie Chen. Ann also co-authors this GoD (GeneticsofDesign) blog with Janice … Continue reading →

Here’s a question. In the photos above of two urban arcades, which one would you rather be in? The image at left or the one at right? Don’t think too much – just choose! In the last 24 months, I’ve had … Continue reading →

“I see a red door and I want it painted black” – Mick Jagger & Keith Richards Aside from the Rolling Stones desire to “Paint it Black,” most people are attracted to red doors. Not only is red a look-at-me … Continue reading →