-
Recent Posts
- Talk on Thigmotaxis – the Human ‘Wall-Hugging’ trait: Tuesday, March 10, 11 am ET, 15:00 CET
- Now On YouTube: Why Your Eyes Ignore Modern Buildings !
- How do People Respond to Nature in the Suburbs? Take part in this Biometric Study + Help us find out!
- This Eye-Tracking pilot-study is now out for analysis;
- Aiming for a Happy-2025 Holiday? Pick up the HAPI-Course Bundled!
Blogroll
-
Join 2,703 other subscribers
Author Archives: Genetics of Design
‘How Biometrics Can Help Designers Build Better Places for People’ from Common\Edge
Click on images above or the link here to read this recent post on Common\Edge.org, a non-profit site dedicated to improving the design of our built environment. Ann Sussman and Janice M. Ward from geneticsofdesign.com co-authored the piece with Tufts … Continue reading
Posted in Uncategorized
Leave a comment
O-x-y-t-o-c-i-n: The 8-letter Word Every Architect Should Know
What are attributes of great design? It draws the eye. And you delight in taking it in—no matter your age, background or the times you live in. The buildings wordlessly beckon. But how? Turns out to understand why great buildings … Continue reading
Our 2018 Art+Science Photo Contest
We’re thrilled to announce our grant from the Acton-Boxborough Cultural Council (ABCC) for a unique art + science study of two Massachusetts towns. This study uses photography, biometric tools and new findings in neuroscience to show how our unconscious behaviors govern … Continue reading
Posted in Architecture, City Planning, Design, Eye Tracking, People-centric Design, STEM, Walkability
Tagged photo contest
Leave a comment
If You Want To See How People ‘See’ Boston City Hall – Eye Track it!
Piazza del Campo in Siena, Italy and Boston’s City Hall Plaza are often cited as the best and worst of what architecture can be. The Italian piazza with its crenelated city hall and tightly-aligned buildings has invited public gathering and … Continue reading
Why Putting Pets on a Package Grabs Attention – No Matter What’s Inside
Around the end-of-year gift-giving season, it’s fun to check out the packages that grab our attention. Like this one: Completely irresistible. How can you not look at those kitties and love them? Won’t you take them home? The feelings are … Continue reading
Posted in Uncategorized
Leave a comment
Eye-Tracking Architecture: Going viral…
We were pleased to see our research reported in Common\Edge earlier this month getting broad coverage elsewhere. Let us know if you’d like to republish too. 1. Fast Company: https://www.fastcodesign.com/90153582/scientists-are-finally-discovering-how-our-eyes-really-see-space 2. Architectural Digest: https://www.architecturaldigest.com/story/biometric-scanning-the-future-of-architecture-planning 3. ArchDaily: (in English + Portuguese) … Continue reading
‘Game-Changing Eye-Tracking Studies Reveal How We Actually See Architecture’ from Common\Edge
Click on images above to read this recent post on CommonEdge.org, a non-profit site dedicated to improving the design of our built environment. The piece is co-authored by Ann Sussman and Janice M. Ward from geneticsofdesign.com.
Posted in Uncategorized
3 Comments
Wellness Walls: A Look at Leaves and their Long-lasting Allure
Last week’s GreenBuild/ ABX2017Expo in Boston boasted a mind-boggling 550+ exhibitors and 75+ product categories focused on sustainable building—from insulation to solar panels. As the escalator descended to the 12-acre exhibit space, I felt that Robin Williams’ Moscow on Hudson … Continue reading
Posted in Biology, Health, Primal Vista, STEM
Tagged Garden Design, gardens, Green Spaces, Wellness
Leave a comment
What Makes a Place Walkable? Turns out not just sidewalks.
What makes a place walkable? Turns out it’s not just sidewalks. ‘Fixation points’ that stimulate the eye to look in a direction or at a specific place, matter too. With eye-tracking tools, you can start to deconstruct the hidden process … Continue reading
Posted in Uncategorized
Leave a comment
Want to Learn about the Brain? Eye Track an Apple Ad
If you want to learn how your brain works, in particular how it takes in visual stimuli, look at an Apple ad. The tech giant, listed as the world’s 9th largest company, with a current valuation of some $800 billion, has introduced revolutionary products … Continue reading
Posted in Uncategorized
1 Comment
The Genetics of Design 