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Recent Posts
- Take part in this quick Eye-Tracking pilot-study, before we take it down – February 21st!
- Aiming for a Happy-2025 Holiday? Pick up the HAPI-Course Bundled!
- International Book Launch for the Handbook of Neuroscience and the Built Environment happened – Friday, November 21, 11 AM ET, 17:00 CET
- This Just In – The Handbook of Neuroscience and the Built Environment is Out!
- How do People take in Buildings? Take part in these brief Eye-Tracking Studies to help us find out!
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Category Archives: Uncategorized
‘How Biometrics Can Help Designers Build Better Places for People’ from Common\Edge
Click on images above or the link here to read this recent post on Common\Edge.org, a non-profit site dedicated to improving the design of our built environment. Ann Sussman and Janice M. Ward from geneticsofdesign.com co-authored the piece with Tufts … Continue reading
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Why Putting Pets on a Package Grabs Attention – No Matter What’s Inside
Around the end-of-year gift-giving season, it’s fun to check out the packages that grab our attention. Like this one: Completely irresistible. How can you not look at those kitties and love them? Won’t you take them home? The feelings are … Continue reading
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‘Game-Changing Eye-Tracking Studies Reveal How We Actually See Architecture’ from Common\Edge
Click on images above to read this recent post on CommonEdge.org, a non-profit site dedicated to improving the design of our built environment. The piece is co-authored by Ann Sussman and Janice M. Ward from geneticsofdesign.com.
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What Makes a Place Walkable? Turns out not just sidewalks.
What makes a place walkable? Turns out it’s not just sidewalks. ‘Fixation points’ that stimulate the eye to look in a direction or at a specific place, matter too. With eye-tracking tools, you can start to deconstruct the hidden process … Continue reading
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Want to Learn about the Brain? Eye Track an Apple Ad
If you want to learn how your brain works, in particular how it takes in visual stimuli, look at an Apple ad. The tech giant, listed as the world’s 9th largest company, with a current valuation of some $800 billion, has introduced revolutionary products … Continue reading
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‘The Mental Disorders that Gave Us Modern Architecture’ from CommonEdge.org + on YouTube
Click on images above to read this post on CommonEdge.org, a non-profit site dedicated to improving the design of our built environment. The piece is co-authored by Ann Sussman and Katie Chen. Ann also co-authors this GoD (GeneticsofDesign) blog with Janice … Continue reading
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Building Places Nobody Wants to Be
Here’s a question. In the photos above of two urban arcades, which one would you rather be in? The image at left or the one at right? Don’t think too much – just choose! In the last 24 months, I’ve had … Continue reading
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Seeing Red
“I see a red door and I want it painted black” – Mick Jagger & Keith Richards Aside from the Rolling Stones desire to “Paint it Black,” most people are attracted to red doors. Not only is red a look-at-me … Continue reading
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First Impressions Aren’t What You Think
Last month DWELL published an article called “10 Homes with Distinctive Facades,” that immediately caught our attention. It showed pictures of ten unusual houses, explaining: First impressions are lasting. While these 10 homes have many impressive design features that set them … Continue reading
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Eye-Tracking Cincinnati on-the-fly
Recently in Cincinnati to speak at an AIA Vision event for young architects, I had the opportunity to eye track a local street scene. I shared my findings with the area residents later that evening. Here they are: The photo directly above, … Continue reading
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