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Recent Posts
- Talk on Thigmotaxis – the Human ‘Wall-Hugging’ trait: Tuesday, March 10, 11 am ET, 15:00 CET
- Now On YouTube: Why Your Eyes Ignore Modern Buildings !
- How do People Respond to Nature in the Suburbs? Take part in this Biometric Study + Help us find out!
- This Eye-Tracking pilot-study is now out for analysis;
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Author Archives: Genetics of Design
Strong Towns Podcast: “Why We Should Build Cities for our Unconscious Brains”
“How neurotic have we become as a society by living in places that are largely incoherent to our primordial wiring? How difficult is it for us to exist, as humans, in places that kind of undermine everything our body is … Continue reading
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Why Eye-track Boston City Hall? To ‘See’ Evolution at Work!
Eye-tracking Boston City Hall is fascinating and instructive not only because it shows us how ‘avoidant‘ the building is – how the brain directs the eyes not to look at the building in the first 3-to-5 seconds, before ‘conscious’ thinking can come … Continue reading
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Why eye track the Mona Lisa? To see your brain at work!
Humans are pattern recognition experts. And looking at Leonardo da Vinci’s Mona Lisa (c. 1503) below, listed as the world’s most viewed painting, is a good way to see the pattern we’re most cut out to see. It’s the face, … Continue reading
Posted in Architecture, Biology, Eye Tracking, Patterns, People-centric Design
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Interested in Biometrics+Buildings? Come to a Brainstorming Session June 30, 2019!
Here’s the info: This event is free; we’ll be meeting in the Hooper-Lee-Nichols house, the second oldest in Cambridge, MA, just outside of Harvard Square at noon. Should be fun! RSVP: annsmail4@gmail.com +/or heidi@pribell.com, if you can attend.
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Imagine No Cars !
“Imagine there’s no autos It’s easy if you try Only healthy walking And cycling ‘neath the sky” —A riff on John Lennon’s, Imagine Visitors to Kyoto, Copenhagen, Amsterdam, Porto and Paris don’t have to imagine – they already have miles … Continue reading
Posted in City Planning, Cycling, Exercise, Health, People-centric Design, Walkability
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‘Ux+Design’ Conference Take-aways: Biometrics Can Tell Us a lot about Buildings …and Ourselves
A good turnout at the 1st International Urban Experience and Design (Ux+Design/2019) conference at Tufts last month, which drew architects, planners, researchers and students from around the world interested in improving the built environment and better understanding our responses to … Continue reading
Posted in Architecture, Biology, City Planning, Eye Tracking, STEM, Walkability
Tagged Architecture, biometrics, Design, Eye Tracking, urban planning
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Eye-tracking Architecture at Ux+Design/2019 Conference
Thanks to the attendees and presenters at Ux+Design/2019, the 1st International Conference on Urban Experience and Design on April 26 at Tufts University. This conference brought together creative thinkers from around the world who are shaping ‘evidence-based’ design practices, ones … Continue reading
Posted in Architecture, City Planning, Design, Eye Tracking, People-centric Design, STEM, Walkability
Tagged Architecture, Design
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‘The Postcard Test’ in Copenhagen + beyond
If you want to know which buildings attract people in cities—head to the postcard rack. The postcard above is from Copenhagen by Danish illustrator, Martin Schwartz, who’s created a series that capture “the soul of a city in a single … Continue reading
Posted in Architecture, City Planning, Design, Patterns
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1st International Ux+Design/2019 Conference
Genetics of Design is thrilled to co-sponsor the 1st International Urban Experience + Design/2019 conference with Tufts University, on April 26, 2019. This all-day event in Medford, Massachusetts, will bring together architects, planners and researchers from around the world interested … Continue reading
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“The Primal Pattern” for Architecture Worldwide? the Face
What connects us to other people? One commonality: we share an evolutionary path that gave us very similar internal templates. That’s what the ‘House Experiment’ demonstrates so well. Asked to “draw a house as if they’re five years old,” people draw … Continue reading
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The Genetics of Design 