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Recent Posts
- Take part in this quick Eye-Tracking pilot-study, before we take it down – February 21st!
- Aiming for a Happy-2025 Holiday? Pick up the HAPI-Course Bundled!
- International Book Launch for the Handbook of Neuroscience and the Built Environment happened – Friday, November 21, 11 AM ET, 17:00 CET
- This Just In – The Handbook of Neuroscience and the Built Environment is Out!
- How do People take in Buildings? Take part in these brief Eye-Tracking Studies to help us find out!
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Author Archives: Genetics of Design
Interested in Biometrics+Buildings? Come to a Brainstorming Session June 30, 2019!
Here’s the info: This event is free; we’ll be meeting in the Hooper-Lee-Nichols house, the second oldest in Cambridge, MA, just outside of Harvard Square at noon. Should be fun! RSVP: annsmail4@gmail.com +/or heidi@pribell.com, if you can attend.
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Imagine No Cars !
“Imagine there’s no autos It’s easy if you try Only healthy walking And cycling ‘neath the sky” —A riff on John Lennon’s, Imagine Visitors to Kyoto, Copenhagen, Amsterdam, Porto and Paris don’t have to imagine – they already have miles … Continue reading
Posted in City Planning, Cycling, Exercise, Health, People-centric Design, Walkability
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‘Ux+Design’ Conference Take-aways: Biometrics Can Tell Us a lot about Buildings …and Ourselves
A good turnout at the 1st International Urban Experience and Design (Ux+Design/2019) conference at Tufts last month, which drew architects, planners, researchers and students from around the world interested in improving the built environment and better understanding our responses to … Continue reading
Posted in Architecture, Biology, City Planning, Eye Tracking, STEM, Walkability
Tagged Architecture, biometrics, Design, Eye Tracking, urban planning
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Eye-tracking Architecture at Ux+Design/2019 Conference
Thanks to the attendees and presenters at Ux+Design/2019, the 1st International Conference on Urban Experience and Design on April 26 at Tufts University. This conference brought together creative thinkers from around the world who are shaping ‘evidence-based’ design practices, ones … Continue reading
Posted in Architecture, City Planning, Design, Eye Tracking, People-centric Design, STEM, Walkability
Tagged Architecture, Design
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‘The Postcard Test’ in Copenhagen + beyond
If you want to know which buildings attract people in cities—head to the postcard rack. The postcard above is from Copenhagen by Danish illustrator, Martin Schwartz, who’s created a series that capture “the soul of a city in a single … Continue reading
Posted in Architecture, City Planning, Design, Patterns
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1st International Ux+Design/2019 Conference
Genetics of Design is thrilled to co-sponsor the 1st International Urban Experience + Design/2019 conference with Tufts University, on April 26, 2019. This all-day event in Medford, Massachusetts, will bring together architects, planners and researchers from around the world interested … Continue reading
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“The Primal Pattern” for Architecture Worldwide? the Face
What connects us to other people? One commonality: we share an evolutionary path that gave us very similar internal templates. That’s what the ‘House Experiment’ demonstrates so well. Asked to “draw a house as if they’re five years old,” people draw … Continue reading
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The “Primal Pattern” for Architecture is in Us
What happens when you ask people to “draw a house as if they were five?” Last year I gave 19 talks, in the U.S. and Berlin, and asked more than 500 people just that. The results are in – and they … Continue reading
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How Architecture Makes Us Feel – Matters!
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Maya got that right: people never forget how you make them feel. The … Continue reading
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Next Step for Architecture? Embracing the Biology of Human Perception
How do we look at the world? Like the animal we are! The images above shows how we look at a coffee cup differently when it has ‘eyes’ on it – even if fake! Our brain, an artifact of 3.8 … Continue reading
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The Genetics of Design 