Author Archives: Genetics of Design

Ann Sussman will talk about about her new book Cognitive Architecture, 2nd edition, (2021) co-authored with Justin B Hollander, which reveals the technologies, including eye tracking, that show how subliminal human behaviors direct our experience of the built environment more than … Continue reading →

How do buildings make people feel? How do they influence behavior? This talk at the ICAA (Institute for Classical Architecture & Art) in NYC reviewed new findings in neuroscience and psychology and new technologies that can help us better understand … Continue reading →

This free talk, live-streamed from India, featured biometric studies of buildings, like the one below, by geneticsofdesign.com! Click here for more info on the event, sponsored by the non-profit, INHAF: Architecture in Transition: New Findings from the Sciences And the … Continue reading →

by Ann Sussman It’s fascinating to look at how we really look at buildings – or not. Indeed, it can be revealing to see how modern buildings draw us to look at things around them – their surrounding trees, sky, or roof line … Continue reading →

by Ann Sussman + Janice M Ward It doesn’t matter where they are—city, state, country, continent, it makes no difference. When it comes to big and boxy glass buildings, the human brain is hardwired to take them in the same way: as … Continue reading →