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Recent Posts
- Take part in this quick Eye-Tracking pilot-study, before we take it down – February 21st!
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- International Book Launch for the Handbook of Neuroscience and the Built Environment happened – Friday, November 21, 11 AM ET, 17:00 CET
- This Just In – The Handbook of Neuroscience and the Built Environment is Out!
- How do People take in Buildings? Take part in these brief Eye-Tracking Studies to help us find out!
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Author Archives: Genetics of Design
Faces of Japan
Have you ever looked at a house and felt it was looking back? Did the windows, doors and threshold resemble a friendly face? Now that I’m attuned to our subconscious bias for faces, I’m on constant lookout for buildings that … Continue reading
Posted in Architecture, Patterns, People-centric Design
Tagged face-i-tecture, faces, Patterns
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The Joy of Modern Houses
The first time I toured a modern house, it was love at first sight. Heart racing. Pulse pounding. Face flushing. Love. Or maybe lust. Either way, once I met a house with cathedral ceilings, I never went back. Humongous windows. … Continue reading
Posted in Architecture, Design, Health
Tagged Architecture, Design, Health, Indoor-Outdoor, Modern, Traditional
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Architecture that Calls to Us
I was heading to the beach the other day when I saw this barn at a nearby local orchard, and I knew I’d have to stop by. The barn seemed to have wide eyes that met my gaze and called … Continue reading
Drives Me Crazy
Donna called at 5pm with a last-minute request, “Can you give me a lift to Bedford? I promised to have dinner with my parents and my car’s in the shop.” “Sure” I said, not realizing that a 10-mile drive during rush … Continue reading
Posted in City Planning, Exercise, Health, Walkability
Tagged Health, Traffic, Walking
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The Allure of Repeated Patterns
The main draw of the new Broad Museum slated to open in Los Angeles on September 22 is the eye-catching pattern on the building’s skin. Humans are captivated by repeating patterns: dots, diamonds, circles, cross hatches, ovals, stripes, spirals, scallops, … Continue reading
No Faces – We’ll Affix That!
How We Add Faces to Blank Places Humans are drawn to faces. Our brains are built to see them. Indeed, more of our brain is engaged in facial recognition than the recognition of any other visual object, says neuroscientist Eric … Continue reading
The Primal Vista: Why We Crave Water Views
Every summer, Mark and I reserve one vacation week for a trip to the quaint Cape Cod town of Wellfleet, Massachusetts. No chateau in Chinon, palazzo in Paris or castle in Cardiff, just a few rooms with a view—an ocean view. Like many … Continue reading
Why We Love Buildings that Look at Us …
A few months ago, I attended an unusual high school reunion. It was a special ‘tea’ for the alumnae of a girl’s high school which was getting its first major renovation in more than fifty years—and the grads were invited … Continue reading
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Following Fractals
“God is in the details.” – Ludwig Mies van der Rohe As New England emerged from a record-breaking snowy winter, I watched trees blossom overnight into intricate patterns against a blue sky. Without thinking, I grabbed my iPhone and pointed … Continue reading
Designing Inside-Out: How Hillary’s Video Grabs your Mind in Milliseconds
Hillary Clinton’s video officially launching her presidential campaign came out last month and we still can’t get enough of it. Why? It’s a picture-perfect demonstration of how the human brain works, what it’s built to focus on, and how it … Continue reading
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