In our pilot study at the Institute for Human Centered Design (IHCD), we used eye-tracking technology to understand how people respond to the built environment. Thirty-three test volunteers, aged 18 to 80, viewed more than 60 images of elevations and interiors using an eye-tracking system. Results showed that people are drawn to other people (even statues or images of people), areas of sharp contrast (such as street lights), and text. An overview of the study is summarized in the poster below and enlargements of the poster, provided for readability, follow.
Section 1 introduces the pilot study and shows results from eye tracking Boston City Hall.
Section 2 shows results from eye tracking Boston’s Copley Square.
Section 3 shows results from eye tracking an interior space.