Category Archives: Uncategorized

Eye-tracking Boston City Hall is fascinating and instructive not only because it shows us how ‘avoidant‘ the building is – how the brain directs the eyes not to look at the building in the first 3-to-5 seconds, before ‘conscious’ thinking can come … Continue reading →

Here’s the info: This event is free; we’ll be meeting in the Hooper-Lee-Nichols house, the second oldest in Cambridge, MA, just outside of Harvard Square at noon. Should be fun! RSVP: annsmail4@gmail.com +/or heidi@pribell.com, if you can attend.

Genetics of Design is thrilled to co-sponsor the 1st International Urban Experience + Design/2019 conference with Tufts University, on April 26, 2019. This all-day event in Medford, Massachusetts, will bring together architects, planners and researchers from around the world interested … Continue reading →

What connects us to other people? One commonality: we share an evolutionary path that gave us very similar internal templates. That’s what the ‘House Experiment’ demonstrates so well. Asked to “draw a house as if they’re five years old,” people draw … Continue reading →

What happens when you ask people to “draw a house as if they were five?” Last year I gave 19 talks, in the U.S. and Berlin, and asked more than 500 people just that. The results are in – and they … Continue reading →

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Maya got that right: people never forget how you make them feel. The … Continue reading →

How do we look at the world? Like the animal we are!  The images above shows how we look at a coffee cup differently when it has ‘eyes’ on it – even if fake!  Our brain, an artifact of 3.8 … Continue reading →

For Tufts link see: https://sites.tufts.edu/uxdesign/ For ArchNewsNow.com link: 11.06.2018  

  How Do We See our World? What grabs our eye first, second + third? Come find out at the Discovery Museum in Acton, MA on Friday, October 5, 2018, from 4:30 – 7 PM. Admission’s free. It’s fun for … Continue reading →

How does architecture catch the eye? The 2018 Acton-Boxborough Photo Contest, an art-science project, run by Genetics of Design, with help from high school students and supported by a local Cultural Council (ABCC), came up with these intriguing answers. In 1stPlace, Woodlawn … Continue reading →