Monthly Archives: April 2016

Eye Tracking Architecture: a Pilot Study at the IHCD

Posted on April 25, 2016 by Genetics of Design

In our pilot study at the Institute for Human Centered Design (IHCD), we used eye-tracking technology to understand how people respond to the built environment. Thirty-three test volunteers, aged 18 to 80, viewed more than 60 images of elevations and … Continue reading →

Posted in Architecture, City Planning, Design, People-centric Design | Tagged | 5 Comments

Putting Faces First

Posted on April 18, 2016 by Genetics of Design

After eye tracking a photo of the young man below, we saw how compelling a face could be. Within 3/10 of a second, the 33 people in our pilot study focused on his eyes and mouth. They proceeded to go back and look … Continue reading →

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Inner Views: Your Brain on People

Posted on April 2, 2016 by Genetics of Design

We see a space differently with people in the picture; our brain simply directs our attention towards them without any conscious effort on our part. On some level, we may know this, but now with eye-tracking technology we can really … Continue reading →

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