Monthly Archives: September 2025

How do People take in Buildings? Take part in these brief Eye-Tracking Studies to help us find out!

Posted on September 30, 2025 by Genetics of Design

Anyone with a laptop or PC with webcam, can participate; on a Mac, link to them from Google Chrome or Firefox (and it’s best to do so in a quiet space with minimal distraction.) These studies, sponsored by theHapi.org, look … Continue reading →

Posted in Uncategorized | Leave a comment

See How Where People Look – at First Glance – Matters; in both Architecture + Advertising!

Posted on September 20, 2025 by Genetics of Design

How do we take in our world? Like the animals we are, of course; that’s what 3M Visual Attention Software (VAS), reveals quickly. Developed by 3M vision scientists in 2011, VAS became a Plug-in for Photoshop in 2020, and we … Continue reading →

Posted in Uncategorized | Tagged , , | Leave a comment

How do People really Look at Buildings? this Eye-tracking Building-Study, #10, is out for analysis

Posted on September 19, 2025 by Genetics of Design

This 2025 eye-tracking study (#10) is out for analysis. Sponsored by theHapi.org, the study looks at how humans really look at buildings, using state-of-the-art eye-tracking and facial-expression-analysis software from iMotions.com, a global purveyor of biometric tools for human behavioral research. theHapi.org … Continue reading →

Posted in Uncategorized | Leave a comment